September 27, 2019
Culturally Relevant Advertising = Increase Consumer Purchases
It’s kind of a no-brainer, but now we have the data to back it up: When someone feels as though a commercial or ad they’ve seen accurately reflects their culture, they’re more likely to buy products from the featured brand.
A new study by the Alliance for Inclusive and Multicultural Marketing (AIMM), an arm of the Association of National Advertisers (ANA), in partnership with NBC Universal and other member companies recently surveyed 10,000 individuals from various racial backgrounds, as well as members of the LGBTQ+ and disabled communities. The 3AF recently joined AIMM, to advocate for the Asian American advertising and marketing industry and for Asian American consumers.
… [Download the Newsletter – Volume 04 for more information.]
Newsletter – Volume 04 | Sept 2019