3AF 2018 Conference Presentation Files (June 5 – June 6, 2018)

June 11, 2018

Note: Presentation files from past 3AF events are available only for attendees of that particular summit or current 3AF members only.  If you need the password to access the files, please contact Genny Hom-Franzen, Executive Director, at

Daniel Ichinose, Director of the Demographic Research Project,Asian Americans Advancing Justice – Established and Emerging Asian Americans

Brendan Snyder, Business Consultant, US Multicultural Markets, Google – How Asian Americans Use Google and What Marketers Need to Know

Cortney Charleston, Client Manager, Multicultural Growth and Strategy, Nielsen – Power Positioning the Asian American Consumer Story

John Estalilla, Head of Sales, Prodege – The Growth of Asian American Digital Influence on Consumer Marketing

Marc Bland, Vice President, Diversity & Inclusion, IHS Markit – Asian Consumer U.S.New Vehicle Trends

Ann Masse, Senior Manager, Vehicle Marketing and Communications – Toyota Total Marketing Strategy and 2018 Camry Case Study

Daphne Kwok, Vice President, Multicultural Leadership – Will the Real AAPIs 50+ Please Stand Up?