RESOURCES

3AF 2016 Conference Presentation Files (June 1-3, 2016)

June 1, 2016

Thomas Tseng, President, Sengo Insights – Asian American Demographics

Michael Vitug, Media Director, Rezonate – The Evolution of Asian Media – Using Newspapers, Radio, Television and Digital Means to Reach the Asian Consumer (Keynote file and Asian 101 One-sheet)

Sharmila Fowler, Director of Asian Marketing, McDonald’s; Iris Yim, President, Sparkle Insights – Activating Asian Market Research: Getting to Real Insights When Multiple Languages Must Be Considered

Suk Park, President and Co-founder, DramaFever – Keynote Session

Dr. Mark Hugo Lopez, Director of Hispanic Research, The Pew Research Center – Asian Immigrants and Their Huge Impact on the United States’ Population Over the Next 50 Years

Esther *ET* Franklin, EVP, Head of Americas Experience Strategy, Publicis Media and Danielle Cherry, SVP, Consumer and Media Strategy, Mediavest | Spark USA – Beyond Demographics: Understanding and Strengthening the Connection with the Indian American Consumer

Diego Antista, U.S. Multicultural Agency Head, Google and Mei-Mei Zhao, Business Strategy and Development Manager, U.S. Multicultural Team, Google – Gaining Insights from Asian American Digital Trends

Bobby Fan, Director of Marketing, Head of Americas, WesternUnion.com; William Suh, Cultural Marketing and Sponsorships, Verizon and Emily Wang, Senior Vice President, Director of Marketing and Community Development, East West Bank – How Brand Marketers are Collaborating with Content Creators to Tell a New Story

Daphne Kwok, Vice President, Multicultural Leadership — Asian American & Pacific Islander Audience Strategy, AARP – Age Matters—AARP’s Insights on Asian Americans 50 and Older


Age Matters—AARP’s Insights on Asian Americans 50 and Older

How Brand Marketers are Collaborating with Content Creators to Tell a New Story

Gaining Insights from Asian American Digital Trends

Beyond Demographics: Understanding and Strengthening the Connection with the Indian American Consumer

Asian Immigrants and Their Huge Impact on the United States’ Population Over the Next 50 Years

DramaFever – Keynote Session

Activating Asian Market Research: Getting to Real Insights When Multiple Languages Must Be Considered

The Evolution of Asian Media – Using Newspapers, Radio, Television and Digital Means to Reach the Asian Consumer (Keynote file and Asian 101 One-sheet)

3AF 2016 Summit Attendees