Newsletter – Volume 12 | September 2021

Several mentees in the 3AF’s Next Gen Leaders program were selected for a new mentorship program organized by Ad Age’s The List in collaboration with Facebook. […]

Newsletter – Volume 11 | June 2021

Leveraging Momentum 3AF Curates Content for Asian Equity Upfront Media Event Recently, executives from Magna Global, a leading global media investment and intelligence company which is […]

Newsletter – Volume 10 | March 2021

Raising Awareness 3AF Statement on Anti-Asian Hate and Anti-Asian Racism The Asian American Advertising Federation (3AF) condemns all racism, discrimination, and violence. Over the past year, […]

Newsletter – Volume 09 | December 2020

The 3AF recently held its first ever virtual summit in mid-October. Sadly, given the pandemic, we weren’t able to gather in person at our conference, which […]

Newsletter – Volume 08 | September 2020

We’re happy to announce our first-ever 3AF 2020 Virtual Asian Marketing Summit, set for October 13 and 14. As much as we love to see everyone […]

ANA/AIMM Certified Diverse Suppliers List August 2020

This resource list is available at

2020 3AF Excellence Awards Competition Call for Entries

Entry Deadlines: Early rate: October 2, 2020 @ 5 p.m. Pacific ($350 per entry) Regular rate: Friday, October 23, 2020 ($500 per entry) @ 5 p.m. […]

Newsletter – Volume 07 | June 2020

Standing United  – A Message from 3AF President Jay Kim “I can’t breathe. I can’t breathe.” – George Floyd Our collective hearts at 3AF goes out […]

Newsletter – Volume 06 | April 2020

Dear 3AF family: Like you, I have been watching the COVID-19 situation escalate over the last weeks. Part of me feels like I’m watching a bad […]

Newsletter – Volume 05 | December 2019

3AF Organizes Successful Kpop Session at ANA’s Multicultural Conference Attendees of the Association of National Advertisers (ANA) 2019 Multicultural Marketing and Diversity Conference held in San […]

Newsletter – Volume 04 | September 2019

Gaining Momentum Culturally Relevant Advertising = Increase Consumer Purchases It’s kind of a no-brainer, but now we have the data to back it up: When someone […]

Newsletter – Volume 03 | June 2019

3AF Members Can Help Shape our Future As Asian American and Pacific Islander Heritage Month 2019 comes to a close, we at 3AF are reminded of […]

3AF 2019 Conference Presentation Files (May 23, 2019)

Note: Presentation files from past 3AF events are available only for attendees of that particular summit or current 3AF members only.  If you need the password […]

2019 3AF Excellence Awards Competition Call for Entries

Entry Deadline: Wednesday, April 24, 2019 @ 5 p.m. Pacific Time  Winners to be announced at the 3AF’s 2019 Asian Marketing Summit awards dinner on May […]

Newsletter – Volume 02 | February 2019

Welcoming the New Year! Oink, Oink—Get Ready for the Year of the Pig! One of the biggest holidays in the Asian culture is right around the […]

Newsletter – Volume 01 | November 2018

Welcome to our 1st newsletter! As we embark on the 3AF’s upcoming 20th anniversary next year, we thought it was fitting to launch our first e-newsletter. […]

3AF 2018 Conference Presentation Files (June 5 – June 6, 2018)

Note: Presentation files from past 3AF events are available only for attendees of that particular summit or current 3AF members only.  If you need the password […]

3AF 2017 Conference Presentation Files (May 31 – June 2, 2017)

Karthick Ramakrishnan, Associate Dean, University of California at Riverside, School of Public Policy – Redefining Asian Success Vanna Tran, Director of Multicultural Growth and Strategy, Nielsen […]

3AF 2016 Conference Presentation Files (June 1-3, 2016)

Thomas Tseng, President, Sengo Insights – Asian American Demographics Michael Vitug, Media Director, Rezonate – The Evolution of Asian Media – Using Newspapers, Radio, Television and […]