News - May 2013
Asian American Advertising Federation (3AF)
Announces 2013 Creative Excellence Awards Winners
West Hollywood, CA, May 23, 2013 -The Asian American Advertising Federation (3AF) announced today the winners from last night's 2013 3AF Excellence Awards event. The awards were bestowed at the organization's annual conference, the 3AF 2013 Asian Marketing Summit, which was held in Las Vegas, Nevada and honors marketers for outstanding achievement in their outreach to the U.S. Asian communities.
In the creative awards category, the Gold award for first place went to DAE for their work on Recology, which promotes resource recovery programs such as recycling. The Silver award for second place, went to Admerasia for their campaign for the Nissan Altima. AdAsia was awarded the Bronze award (third place) for their campaign for Verizon Wireless.
Wal-Mart Stores, Inc. was named as the 3AF's 2013 Marketer of the Year. In addition, Geoscape received special recognition in the 3AF's 2013 Marketing Researcher Partner category. The Filipino Channel, or TFC, was selected as the 2013 3AF Media Partner of the Year.
Edward Chang, President of the 3AF said, "There is unprecedented opportunity today in the Asian American market, and we are proud to recognize marketers, media, researchers, advertising agencies and other industry partners who are leading the way in engaging this market. Our awards event is one of the highlights of the conference, and we congratulate all of this year's winners for their commitment to excellence and to the Asian advertising and marketing industries."
The 3AF's annual conference is the country's largest event devoted solely to the Asian American advertising and marketing industries. Conference topics this year included a measurement presentation by Nielsen; cross-culturalism and the future of multicultural advertising; marketing to the new majority; how to utilize social media campaigns, a special preview of "Linsanity: The Movie," and presentations by Wal-Mart, Google, MoneyGram, and Verizon. The awards event featured a special appearance by Kim of the Angry Little Asian Girls, an animated series appearing on Mnet. In keeping with tradition, the conference began with an "Asian Marketing Boot Camp," a course on the critical basics of Asian marketing.
Sponsors of the conference included Nielsen, Mnet, industry partners: the Advertising Educational Foundation and the Association of National Advertisers, and 11 media sponsors.
The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the Asian American community and further professionalism in the industry. Corporate members include Wells Fargo and American Family Insurance. More information about the 3AF is available at www.3af.org.