News - May 2012
Asian American Advertising Federation (3AF)
Announces 2012 Creative Excellence Awards Winners
WEST HOLLYWOOD, CA—May 17, 2012—The Asian American Advertising Federation (3AF) announced today the winners from last night’s 2012 3AF Creative Excellence Awards event. The awards were given out at the organization’s annual conference, the 3AF 2012 Asian Marketing Summit, which was held in Las Vegas, Nevada
First place, or the gold award, went to Admerasia for their work on Nissan. Silver, or second place, went to ES Advertising for their campaign for Time Warner Cable. San Francisco-based advertising agency DAE won third place (bronze) for their campaign for Wells Fargo.
Verizon Wireless was named as the 3AF’s 2012 Marketer of the Year, while Puget Sound Energy took home honors for 3AF 2012 New Marketer of the Year. In addition, Nielsen was named as the 3AF’s 2012 Marketing Research Partner of the Year. KTSF-TV in the Bay Area was named as the 2012 3AF Media Partner of the Year.
Nita Song, President of the 3AF said, “'This conference brings together our industry's leading experts. One of the highlights is the 3AF awards where we recognize and showcase the best in our business, and each year the competition continues to raise the standards of excellence. The 3AF congratulates the 2012 awardees.”
The 3AF's annual conference is the country's largest event devoted solely to the Asian American advertising and marketing industries. Conference topics this year included a multicultural marketing insights presentation by Nielsen; the future of marketing and what it means; a research presentation on ethno-dynamics by Yahoo!, reaching Asian consumers in the digital age; case studies by Coca-Cola and Toyota; growth opportunities in Asian marketing in Canada; the role of Asians in public policy and the upcoming election; the Asian automotive market and monetizing the Asian American sports fan. The awards event featured a special live performance by the Asian pop girl band Blush. The conference began with an optional “Asian Boot Camp,” for marketers new to Asian advertising or for those who wanted a refresher course on the basics of Asian marketing.
Sponsors of the conference included Nielsen, Mnet, Sony, MYX, industry partners: the Advertising Educational Foundation and the Association of National Advertisers, and 14 media sponsors.
The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the Asian American community and further professionalism in the industry. More information about the 3AF is available at www.3af.org