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April 13, 2018
LOS ANGELES, Calif. – The Asian American Advertising Federation (3AF) recently hosted its second media roundtable with Asian media executives to discuss synergies, collaboration and how to showcase and promote the importance of the Asian American consumer to marketers. The first 3AF media roundtable with West Coast media organizations was held in November in Los Angeles. Both roundtables were facilitated by 3AF and generously sponsored by AARP.
In keeping with its mission, the 3AF invited leaders from more than 25 organizations to the event. The goal of the meeting was to gain better insight into the perspectives and needs of various media organizations pertaining to advertising, marketing and editorial space for the Asian American demographic and to show the 3AF’s commitment to its industry partners.
3AF President Jay Kim, said, “Asian Americans are the fastest growing consumer segment, yet only a few savvy marketers are aware of the value and benefits of marketing to us. As the leading non-profit organization in the industry, the 3AF wanted to gather our agency and key media partners together, take a proactive stance and continue the momentum from our first media roundtable last fall. This is our community. This is our consumer. Asian media is the conduit to both.”
Media attendees included representatives from The Asian Journal; DramaFever; iTalkBB; Indiacast; KBN; Korea Daily; MeWe Media; Sing Tao Daily; SinoVision; Sony; The FilAm; World Journal; TKC; and Zee TV. Other attendees included executives from AAAZA; Admerasia; APartnership; AARP, Cyverasia, Digiculture; DynAdmic; Jannelle So Productions; Sparkle Insights; and Nielsen.
The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including, but not limited to, marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry. The 3AF Asian Marketing Summit is held annually. More information about the 3AF is available at www.3af.org.