NEWS

Announces 2015 Excellence Awards Winners

May 14, 2015

LOS ANGELES, CA—May 14, 2015—The Asian American Advertising Federation (3AF) announced today the winners from last night’s 2015 3AF Excellence Awards event.  The awards were bestowed at the 3AF’s annual conference, the 2015 3AF Asian Marketing Summit, held yesterday and today in Los Angeles’ Koreatown.  The event is the only national marketing and advertising conference focused solely on the Asian American consumer.

In the creative campaign awards category, the Gold award for first place went to Admerasia for their campaign called “New Generation,” on behalf of their client Nissan. The Silver award, for second place, went to DAE for their Diwali Smiles campaign for Wells Fargo.  AAAZA was awarded the Bronze award (third place) for their campaign called “The Profiler,” for DirecTV. interTrend and Rose Hills Memorial Park received honorable mention.

In the Branded Content category, TDW+Co received the Gold award for their “I Am” campaign with Verizon.  IW Group, Inc. took home the Silver award for their campaign called “Out of this World” for Godiva Chocolatier.  The third place or Bronze award went to Saavn for their work on Western Union. In addition, Wells Fargo was recognized as the 3AF’s 2015 Marketer of the Year.

Edward Chang, President of the 3AF, said, “Los Angeles is often called Asian America, as it is home to one-third of all Asians in the United States.  We hold our conference annually to remind marketers of the importance, significance and buying power of Asian Americans.  Through our 3AF Excellence Awards, we are pleased to salute the marketers, advertising agencies and others who are investing in our communities and reaching out to Asian consumers. On behalf of the 3AF Board of Directors, I congratulate all of this year’s winners for their commitment to excellence and for their support of the Asian advertising and marketing industries.”

Summit topics this year included a keynote address by Phil Yu and Wesley Chan from Wong Fu Productions; a luncheon presentation on Asian super consumers by Nielsen; marketing perspectives from Wells Fargo and DirecTV; a research study on Asian consumers in the independent retail grocery chain; unleashing the power of diverse perspectives; Asian consumers and their impact on the automotive industry;  Asians fans, athletes and the sports industry; the explosion of and impact of Asian food on American culture and activating Asian youth through digital media.

Sponsors of the 2015 3AF Asian Marketing Summit included Nielsen, TVN, KCON, Verizon; KCM Agency; The Filipino Channel; Saavn;  Sinovision;  Radio Korea; Johnny Walker; The Korea Times; iTalk BB Chinese Media; INQUIRER.net; industry partners: the Advertising Educational Foundation and the Association of National Advertisers and others.

The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists.  Its mission is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the Asian American community and further professionalism in the industry.  More information about the 3AF is available at www.3af.org.