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November 3, 2017
LOS ANGELES, Calif. – The Asian American Advertising Federation (3AF) recently hosted a first of its kind media roundtable with Asian media executives to discuss synergies, collaboration and how to showcase and promote the importance of the Asian American consumer to marketers. The meeting was sponsored by AARP.
The 3AF’s mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders, including but not limited to marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry. In keeping with its mission, the 3AF invited leaders from more than 20 organizations to the event. The goal of the meeting was to gain better insight into the perspectives and needs of various media organizations pertaining to advertising, marketing and editorial space for the Asian American demographic and to show the 3AF’s commitment to its industry partners.
3AF President Jay Kim, said, “Asian Americans are the fastest growing consumer segment, yet only a few savvy marketers are aware of the value and benefits of marketing to us. As the leading non-profit organization in the industry, the 3AF wanted to gather our agency and key media partners together and take a proactive stance. This is our community. This is our consumer. Asian media is the conduit to both.”
Media attendees included representatives from Apple Daily; Asian American Media Services; Crossings TV; The Filipino Channel/ABS-CBN; GMA; Indiacast; Inquirer.net; iTalk BB Media; The Korea Daily; KTSF; MBC; Nichi Bei Weekly; Prime Image Media Group; Saavn; Skylink TV and Viet TV. Agency attendees were from AAAZA; TDW+Co., Rezonate/interTrend and Admerasia.
The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the Asian American community and further professionalism in the industry. The 3AF Asian Marketing Summit is held annually. More information about the 3AF is available at www.3af.org.