NEWS

Asian American Advertising Federation (3AF) Celebrates 20th Anniversary At 3AF Asian Marketing Summit in May

March 7, 2019

LOS ANGELES, CA.—March 7, 2019– The Asian American Advertising Federation, a national non-profit organization focused on Asian American consumer business opportunity, will celebrate its 20th anniversary during the organization’s annual conference, the 3AF 2019 Asian Marketing Summit. The one-day Summit will be held in downtown Los Angeles on May 23, with a media fair and an opening night reception on May 22.

The 3AF Asian Marketing Summit provides a unique forum for industry leaders, content creators, media companies, corporate marketers and other partners to converge in an in-depth discussion of the Asian consumer opportunity, and to present methods and trends for organizations to consider when marketing to them. 3AF President, Jay Kim said, “Ultimately, we hope this intermingling of segment experts sparks new ideas and conversations that advance the recognition of our industry and community, and we invite everyone to attend.”

The 3AF’s history began in February 1999, when executives from 15 advertising agencies, including L3, Kang & Lee, DAE, Imada Wong, Muse Cordero Chen, Admerasia, interTrend Communications and Minority Media Services held the first session of the Association of Asian American Advertising Agencies or 5As during a Lunar New Year celebration in San Francisco. Multicultural marketing, in general was taking off but there was a lot of resistance among marketers at the time to target Asian Americans. One of the primary goals of the 5As was to organize an association who could not only promote the Asian American advertising industry as a whole but, more importantly, to help convince corporate marketers and validate the market. The organization’s name was later changed to the Asian American Advertising Federation (3AF), but many of the organization’s original founding principles, to broaden members’ knowledge and share expertise on the Asian American market through conferences, seminars, events and programs; to provide networking opportunities for Asian agencies, media and research professionals; and to showcase the power and influence of the Asian American consumer still holds true today.

Past 3AF summit speakers have included representatives from Google; Yahoo; McDonald’s; Buzzfeed; Western Union; Verizon; AT&T; The Walt Disney Company; Wells Fargo, DirecTV and others. More information on the 3AF, including photos of previous Summits, is available at http://3af.org/eventphotos.htm

Kim concluded, “We’re very excited about our 20th anniversary, which is a long-time for a non-profit organization. Our summit theme is “Honor the Past; Celebrate the Present; Empower Our Future,” and our summit agenda will reflect these messages. Asian Americans are the fastest growing minority group, and there’s no better time than now for marketers to learn about how to target this important segment by attending our summit.” To register for the summit, visit: https://attendify.co/3af-2019-asian-marketing-summit-b6fzdlW

The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to advance the Asian American marketing and advertising industry for Asian American consumers through education, advocacy, promotion, and increased collaboration of all industry stakeholders including, but not limited to, marketers, agencies, research partners and media. Additionally, 3AF seeks to promote and encourage high standards of conduct and ethics among our members and our industry. The 3AF Asian Marketing Summit is held annually. More information about the 3AF is available at www.3af.org.