June 5, 2014
WEST HOLLYWOOD, CA—June 5, 2014—The Asian American Advertising Federation (3AF) announced today the winners from last night’s 2014 3AF Excellence Awards event. The awards were bestowed at the organization’s annual conference, the 3AF 2014 Asian Marketing Summit, which was held in Las Vegas, Nevada and honors marketers and advertising agencies for outstanding achievement in their outreach to the U.S. Asian communities.
In the creative campaign awards category, the Gold award for first place went to AAAZA for their campaign called “In the Know,” on behalf of their client DIREC TV. The Silver award for second place went to KCM Agency for their campaign for Verizon Wireless entitled, “Digital Wish Tree.” Admerasia was awarded the Bronze award (third place) for their campaign, “Lunar New Year Taste Buds,” for Godiva Chocolatier. The judges also gave a special recognition award to T.D. Wang Advertising Group for the agency’s activation campaign for Verizon Wireless, which was tied to the premiere of the movie “Linsanity.”
AT&T was named as the 3AF’s 2014 Marketer of the Year. In addition, Westfield Santa Anita was named as 2014 New Marketer of the Year.
Edward Chang, President of the 3AF said, “Asian American buying power and marketing influence is rising to the forefront. Through our 3AF Excellence Awards, we are pleased to salute the marketers, advertising agencies and partner organizations for recognizing the marketing opportunity Asian Americans present. The 3AF Board and I congratulate all of this year’s winners for their commitment to excellence.”
The 3AF’s annual conference is the country’s largest event devoted solely to the Asian American advertising and marketing industries. Summit topics this year included a luncheon presentation on measurement by Nielsen; Asian baby boomers; Asian Indian consumers; Asian real estate moguls; Asian digital story marketing, the growth of over-the-top television and presentations by AT&T, Environics, the American Heart Association and United Healthcare. Once again, the 3AF continued the tradition of holding the popular “3AF Asian Marketing Boot Camp,” a workshop on the critical basics of Asian marketing, the day prior to the conference.
Sponsors of the 2014 3AF Asian Marketing Summit included Nielsen, Mnet America; the Venetian Palazzo Resort & Casino; Comcast; TFC; Verizon FiOS; industry partners: the Advertising Educational Foundation and the Association of National Advertisers, and Asian media and marketing research organizations.
The Asian American Advertising Federation (3AF) is a national trade organization comprised of Asian American advertising agencies, Asian market advertisers, Asian media companies and other industry specialists. Its mission is to grow the Asian American advertising and marketing industry, raise public awareness of the importance of the Asian American community and further professionalism in the industry. Corporate members include Wells Fargo and American Family Insurance. More information about the 3AF is available at www.3af.org.