In The News

3AF members are making headlines! Click below for media coverage featuring 3AF members, board members and other industry experts.

 

SUPER BOWL COMMERCIALS REFLECT WANING DE&ICOMMITMENT IN THE AD INDUSTRY

AdAge, February 10, 2023

http://www.3af.org/wp-content/uploads/2023/02/Super-Bowl-commercials-reflect-waning-DEI-commitment-in-the-ad-industry_Ad-Age.pdf

 

A new ad campaign wants to teach people how to stand up to hate and harassment

USA Today, February 15, 2023

https://www.usatoday.com/story/news/nation/2023/02/15/how-help-asian-americans-under-attack-hate-and-harassment/11205476002/

 

The right, and smart, thing to do

Toronto Star, January 21, 2023

https://www.thestar.com/sponsored_sections/lunar-new-year/the-right–and-smart–thing-to-do.html

 

VIOLENCE AGAINST ASIAN AMERICANS—HOW THE ADVERTISING INDUSTRY CAN FIGHT THE HATE

AdAge, August 15, 2022

https://adage.com/article/opinion/violence-against-asian-americans-how-advertising-industry-can-fight-hate/2426186

 

AD AGE AND META PRESENT THE LIST 2022

AdAge, August 8, 2022

https://adage.com/article/list/ad-age-and-meta-present-list-2022/2425526

 

Hidden Event Fees Piling Up

Skrift Meetings, August 8, 2022

https://meetings.skift.com/hidden-event-fees-piling-up/

 

THE LIST REUNITES AT CANNES LIONS 2022

AdAge, June 30, 2022

https://adage.com/article/list/list-returns-cannes-lions/2422191

 

5 ways to integrate DEI into L&D

Chief Learning Officer, December 21, 2021

https://www.chieflearningofficer.com/2021/12/21/5-ways-to-integrate-dei-into-ld/

 

Generation Next: How Mentorship Can Bridge The Divide To DE&I

AdAge, November 16, 2021

https://adage.com/article/list/how-mentorship-bridge-divide-true-dei/2380136

 

The List Announces Winner of Diversity Campaign Competition

AdAge, October 14, 2021

https://adage.com/article/list/how-mentorship-can-improve-dei-ad-industry/2372676

 

Why AAPIs Are Underrepresented in Beverage

SevenFifty Daily, May 3, 2021

https://daily.sevenfifty.com/why-aapis-are-underrepresented-in-beverage/

 

Industry Leaders Don’t Want to Talk About Anti-Asian Hate—They Want Something to Chang

Adweek, March, 2021

https://www.adweek.com/media/industry-leaders-dont-want-to-talk-about-anti-asian-hate-they-want-something-to-change/

 

Indrajit Majumdar to lead Asian American Advertising Federation

The American Bazaar, February 11, 2021

https://www.americanbazaaronline.com/2021/02/11/indrajit-majumdar-to-lead-asian-american-advertising-federation-444183/

 

Why marketers must correct their historic underinvestment in reaching Asian Americans

WARC, October, 2020

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How digital algorithms are failing consumers – and what marketers can do about it

WARC, October, 2020

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Three ways for Brands to Reach Indian Americans in a Nuanced, Relevant Way

WARC, November 16, 2020

https://www.warc.com/newsandopinion/news/how-to-engage-indian-americans-in-nuanced-ways/44360

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Ad Council Launches API Anti-racism “Fight the Virus.Fight the Bias” Campaign – Asian American Advertising Federation (3AF) pledges full collaboration.

Filipino Press, August 15-20, 2020

https://issuu.com/awodigitaledition/docs/filipino_press_111414?fr=sZWYxNTQwNjcx

 

Majority of Asian American Ad Pros Polled Encounter Pandemic Bias

AdWeek, April 13, 2020

https://www.adweek.com/agencies/majority-of-asian-american-ad-pros-polled-encounter-pandemic-bias/

 

Racism is Contagious Map Rising Anti-Asian Hate Incidents

AdWeek, April 8, 2020

https://www.adweek.com/agencies/racism-is-contagious-map-rising-anti-asian-hate-incidents/

 

As Racist Acts Against Asian Americans Persist This Agency Aims to WashTheHate

AdWeek, March 27, 2020

https://www.adweek.com/creativity/as-racist-acts-against-asian-americans-persist-this-agency-aims-to-washthehate/