Executive Director of Marketing
Salary Range: Commensurate with Experience
The award-winning Marketing department within University Communications at UC San Diego leads and develops sophisticated, collaborative engagement opportunities between the University and its various audiences. This diverse and highly specialized team of professionals guides stewardship of the university’s prestigious brand by overseeing brand usage, mitigating and managing risk and leading evaluation and execution of university licensing, trademark and sponsorship opportunities.
The department comprises communications experts across alumni relations, special events, athletics, health sciences and advancement who build trust with the university’s constituencies in meaningful and measurable ways that advance the university’s transformation and growth objectives. As a critical connection point, these leaders drive the development of creative, integrated campaigns and experiential events and activities that exemplify and uphold the university’s brand and build Triton ambassadors for life.
University Communications marketers also manage the university’s communications and advertising agency relationships to ensure institutional alignment across the academic campus and university medical organizations.
Reporting to the Chief Marketing and Communications Officer (CCMO), the Executive Director of Marketing is responsible for planning, overseeing and reporting on programs that support the branding and marketing goals and objectives of the UC San Diego communications strategy.
The Executive Director ensures UC San Diego is engaged in emerging trends in branding and marketing. They monitor reputation across a variety of digital platforms and make recommendations based on assessments.
The Executive Director co-leads, in partnership with the Executive Director of Strategy, all branding research and implementation, while coordinating with key UC San Diego departments, including Athletics, Advancement, Student Affairs, Alumni, and Health Sciences. They lead and continually assess the development and review of campus-wide reputation and brand management standards. They are also responsible for educational activities to inform and advise campus units in all aspects of the use of the brand guidelines, providing assistance in use of the brand for divisions/ departments/ units.
The Executive Director sets marketing goals and benchmarks for the university. They define key performance indicators and implement enterprise-level measurement, analytics, and reporting methods to gauge success in marketing and branding efforts. They oversee brand and reputation research efforts.
The Executive Director serves as a member of the CCMO’s leadership team providing counsel and input in the execution of UC San Diego’s strategic communications plan.
The Executive Director establishes objectives and work plans, and delegates assignments to subordinate managers. They plan, implement and manage a full range of marketing functions, including human, financial and physical resources.
• Please submit a cover letter for a complete application.
• Bachelor’s degree in Marketing, Communications, or a related area and/or equivalent experience/training.
• A minimum of five (5) years of marketing or other related experience, preferably including higher education.
• Thorough knowledge of current and emerging marketing trends and best practices, including new and emerging strategies and technologies.
• Excellent skills in strategic planning, effectively organizing resources and setting and establishing priorities.
• Proven skills to advise and consult management on all aspects of marketing including developing effective strategies and dealing effectively with inquiries regarding sensitive or complex issues or information.
• Excellent skills in managing staff including selection, training, evaluating and mentoring staff at all levels, including skills to take disciplinary action as necessary.
• Thorough knowledge of the campus / health system, including its achievements, mission, goals, vision, infrastructure, products and services.
• Demonstrated competency and commitment to equity, diversity and inclusion.
• Knowledge and understanding of the historical and social context of diversity, equity, and inclusion, and of the complexities of the intersections of various communities and demonstrated ability to translate that knowledge into practical applications, processes, policies, responses, and programs.
• Background Check required.
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity or sexual orientation. For the complete University of California nondiscrimination and affirmative action policy see: http://www-hr.ucsd.edu/saa/nondiscr.html