FIND AN EXPERT

ThinkCultural

ThinkCultural LLC, is an Asian American focused digital advertising company headquartered in California.

ThinkCultural enables brands and agencies to reach Asian audiences across US and Canada. We are a certified WBE, MBE, and WOSB agency. ThinkCultural is wholly owned and operated by Priya Sharma, an Indian-origin media veteran with over 17 years of experience in Digital Advertising. Over these two decades, Priya has had the distinct honor of working in leadership roles across multiple global corporations in the US and India while handling yearly budgets in the range of $500K to $1M per client.

While working in the digital media sector for more than a decade, Priya realized a huge gap in understanding the multicultural advertising space. Brands and advertising agencies are always focused on general market audiences (Caucasians) while drafting a media plan, but as per the trend in population growth across USA & Canada, immigrants and multicultural ethnicities have seen massive growth.

Priya plans to bridge this gap by helping brands and agencies reach this audience pool through an online multicultural audience platform and making it easy for clients to run multicultural campaigns at ThinkCultural.

Some crucial facts about Asian American community
· From 2000 to 2019, the Asian American population increased by more than 81%, while the total population of the US increased by 16%.
· On average, the household income for Asian households is USD 1,20,000 per annum, exceeding all ethnic groups & Caucasians.
· By 2024, Asian American purchasing power will reach $ 1.6 trillion.
· Asian Americans are the fastest-growing racial group in the U.S. electorate. From 2000 to 2020, Asian American voters doubled, increasing by 139%. More than 11 million Asian Americans are voters, making up nearly 5% of the eligible voters in the United States.

With the above facts, it becomes clear that having a multicultural marketing strategy for every brand is necessary rather than a good to have approach. ThinkCultural plays a significant role in bridging this gap by helping brands, agencies, and intelligent marketers plan, execute, and measure their multicultural efforts to tap into an audience pool different from the general market campaigns.

Briefly, we help you with the below offerings
· Media planning for multicultural campaigns
· Execution of digital multicultural campaigns across top Asian publishers
· Measuring the effectiveness of the campaigns through various data points

Whether your motto is to grow your audience for your next online campaign, or you want to sell products and services to Asian Americans and Asian Canadians, we are here to help you.