The Asian American Advertising Federation (3AF) Presents:

The 2016 3AF Asian Marketing Summit

June 2 and 3, 2016 in Koreatown, Los Angeles at the Line Hotel

3AF Asian Marketing Boot Camp on June 1, for those new to Asian marketing

Asian Americans are game changers. Are you in the game?

The 3AF Asian Marketing Summit is THE place to be when it comes to Asian American marketing and advertising.  Connect with fellow industry leaders and hot new content creators, learn about media companies, and network with corporate marketers. Asian Americans are the fastest growing multicultural segment in the United States and there’s no better time than now to get ahead and make sure your team is ready for the opportunities.  Don’t miss this once-a-year chance to hear about trends and new ideas in our industry!


June 2 and 3, 2016 (3AF Asian Marketing Summit)
(Conference begins with continental breakfast at 8:30 a.m. on Thursday, June 2 and concludes at 1 p.m. on Friday, June 3).

June 1, 2016 from 1 p.m. to 5 p.m. (3AF Asian Marketing Boot Camp)
Prior to the conference, and back by popular demand, the 3AF will present a “boot camp” designed specifically for new marketers or for those who want a refresher course on the critical basics of Asian marketing. The 3AF Asian Boot Camp will be held on June 1 at The Line.  The 3AF Boot Camp is a separate fee from the conference.  Cost is $75 for current 3AF members and $200 per person for non-members and advance registration is required. See below for registration link.



We have an exciting line up of speakers including Suk Park, CEO, Drama Fever; Mark Hugo Lopez, Director of Hispanic Research, The Pew Research Center; Ankit Brahmkshatri, Manager, Supplier Diversity; The Walt Disney Company; Mariangee Merino, Vice President, Marketing Manager, Chase; and Diego Antista, US Multicultural Agency Head, at Google. The Summit agenda is posted here. The Boot Camp agenda is posted here. More updates will be added so please check back often.



Koreatown, Los Angeles, at The Line Hotel, 3516 Wilshire Boulevard

Cost: As a membership benefit, 3AF members receive a discount on both the Boot Camp and Summit.  The cost for the Boot Camp is $200 for non-members and $75 for 3AF members.  The early bird conference fee (prior to April 30) is $799 for current 3AF members and $999 for non-members.You must be a current member in good standing to be eligible for the member rate.  On May 1, the conference registration will be $899 for 3AF members and $1,099 for non-members. When registering online, please be sure to provide each attendee’s information including name, title, company name, email address and phone number. Click here to access the 3AF’s new event site and pay via PayPal.

Group Discount for Members: Current 3AF members who are registering three or more attendees from the same company will receive a 10 percent discount. To receive the discount, you must be invoiced for the group registrations and be a paid member in good standing.   Please contact Genny Hom-Franzen, 3AF Executive Director, via email at and provide the billing contact person’s name, email address, phone number, and names/email addresses of all conference registrants. An invoice will be emailed to you, and you will need to pay via check.

Conference registration cancellation policy: Registered attendees who are unable to attend may transfer their registration to a colleague or friend if the 3AF is notified in writing ( at least 7 days prior to the conference. No refunds will be made for registration cancellations less than 14 business days prior to the conference.   Refunds will be issued in the same form that the payment was made.  Registrants who cancel will not receive conference materials. 

Hotel: To reserve a room, call The Line at 1-800-600-8435.

Awards: The conference includes the 3AF Excellence Awards event, where we will recognize companies/agencies in the following categories:

  • Creative Campaign of the Year (First Place, Second Place and Third Place)
  • Marketer of the Year
  • New Marketer of the Year
  • Media Partner of the Year
  • Marketing Research Partner of the Year

Sponsors: The conference is an excellent opportunity for companies interested in reaching out to executives and leaders in the Asian advertising and marketing industries.  For sponsorship levels and benefits please click here.

For more information or questions, please contact Genny Hom-Franzen, 3AF Executive Director, at


Jade Sponsors




Lunch Sponsor


Bronze Sponsors


Pearl Sponsors
iTalkBB Media
The Korea Times


Beverage Sponsor

Industry Partner