3AF 2016 Asian Marketing Summit

June 2-3, 2016
The Line Hotel, Los Angeles, California

Session times subject to change


June 1   3AF Asian Marketing Boot Camp, 1 p.m. to 5 p.m., Ten Grand Ballroom
                (Click here to view the Boot Camp Agenda)

June 2   Day 1 of 3AF Summit begins in Ten Grand Ballroom

8:30 a.m.   Continental breakfast

9:15 a.m.   Opening Remarks—3AF President Edward Chang

9:30 a.m. to 10:15 a.m.   Keynote Session with Suk Park, DramaFever

DramaFever was founded in 2009, offering wider access to South Korean dramas across the web. In so doing, DramaFever was on top of a wave of content providers that tapped into a massive community that is both hyper-connected and seeking Asian television content online. Today, an estimated 25 million monthly users access DramaFever content through multiple platforms. Recently acquired by Warner Bros., Co-founder and President Suk Park, will share DramaFever’s success story and his insights on the future of online video distribution as well as the opportunities for marketers and creators.

Speaker: Suk Park, President and Co-founder, DramaFever.

10:15 a.m. to 11 a.m.   Asian Immigrants and Their Huge Impact on the United States’ Population Over the Next 50 Years

Last fall, The Pew Research Center released a research report that demonstrates that new immigration will drive United States’ population growth over the next 50 years. Asian immigration will contribute to the majority of this growth. This has substantial implications to marketers. Dr. Mark Hugo Lopez, Director of Hispanic Research at The Pew Research Center, who co-authored the study, will provide highlights of the study, sharing demographics and some surprising findings of where these Asian immigrants are settling and why.

Speaker: Dr. Mark Hugo Lopez, Director of Hispanic Research, The Pew Research Center.

11 a.m. to 11:15 a.m.   Morning Break

11:15 a.m. to Noon   Beyond Demographics: Understanding and Strengthening the Connection with the Indian American Consumer

Sponsored by Publicis Media, Saavn, Sony, Star, Viacom 18, and Zee TV Indian Americans are one of the fastest growing but least understood communities worldwide. Their high net worth, young demographic and digital savviness make this a community that marketers are noticing. In this debut research, Publicis Media's "Beyond Demographics Indian ID," will explore the role culture and identity play in solidifying strong relationships between the Indian community and brands. Key areas covered include the reveal of a rich, self-defined identity spectrum including vibrant definitions of each. Discover how this dynamic diaspora impacts our future and expands marketing opportunities for advertisers.

Speakers: Esther *ET* Franklin, EVP, Head of Americas Experience Strategy, Publicis Media and Danielle Cherry, SVP, Consumer and Media Strategy, Mediavest | Spark USA.

Noon to 2:15 p.m.   Lunch sponsored by Nielsen

Come hear the latest insights from Nielsen’s latest Diverse Intelligent Insights Series, “State of the Asian American Consumer” report. This year’s report reveals new regional insights to help marketers better understand and respond to the unique and changing needs of the Asian American consumer. Leveraging their in-house tools, Nielsen will also share some of the fastest-growing CPG categories with high multicultural contribution and where the greatest opportunities reside with specific multicultural segments, including Asian Americans.

Speakers: Betty Lo, Vice President, Regional Community Alliances & Consumer Engagement, Nielsen and Cortney Charleston, Client Manager, Multicultural Growth & Strategy, Nielsen.

2:15 p.m. to 3 p.m.   Lessons from Chase

As a leading global financial services firm and one of the largest banking institutions in the United States, Chase has been aiming to extend its reach in the multicultural platform. Understanding that the Chinese American market represents the largest population in the Asian American segment with the strongest growing potential for business, Chase has been catering to in-culture advertising since 2012. Chase’s most recent 2015 campaign put a focus on digital adoption and leveraged well-known masters to further demonstrate the idea that while it takes years to be a master, it only takes a few finger swipes to master your finances. A customized Chinese campaign was developed and successfully delivered impressive results and winning both ANA and ADDY awards. Mariangee Merino, VP, Marketing Manager from Chase and Cheryl Lee, Group Account Director from interTrend Communications, Inc. will share the case study and reveal what’s to come for 2016.

Speaker: Mariangee Merino ׀ VP, Marketing Manager ׀ Multicultural Brand & Advertising – Hispanic/Chinese and Cheryl Lee, Group Account Director, interTrend Communications.

3 p.m. to 3:45 p.m.   Gaining Insights from Asian American Digital Trends

Google’s multicultural outreach has evolved to include Asian Americans, the leading segment of online shoppers. In this session, learn how Asian Americans are engaging digital content, searching online, and consuming culturally relevant content on video-sharing websites such as YouTube.

Speaker: Diego Antista, U.S. Multicultural Agency Head, Google and Mei-Mei Zhao, Business Strategy and Development Manager, U.S. Multicultural Team, Google.

3:45 p.m. to 4 p.m.   Afternoon Break

4 p.m. to 4:45 p.m.   Asian Americans and the Luxury Market

Premium brands are increasingly allocating marketing budget towards Asian-American households. Whether targeting aspirational consumers or ultra-high net worth families, marketing executives of high-end cars, hotels, jewelry, fashion, and even musical instruments are accelerating the size and breadth of their marketing investments to more effectively engage the affluent, but seemingly evasive Asian American demographic segment. Considering the sheer diversity of sub-markets in the Asian-American segment, it's no surprise marketing executives hesitate before moving forward. This panel will offer expert insights and first-hand experience in getting ROI from Asian-American marketing investments.

Speakers: Gordon McNelly, Director of Sales, Steinway & Sons; Louise O’Brien, Regional Director of Public Relations, Langham Hospitality Group; Kevin M. Williams, BMW Group, Head of Multicultural Marketing, BMW of North America, LLC; HE Countess Michelle Czernin von Chudenitz Morzin, CEO, Popular Press Media Group and David Miles Uslan, Producer, Publisher, Consultant, Uslan Entertainment and U2K Entertainment.

Moderator: John Robinson, Chief Executive, Mandarin Communications Group.

4:45 p.m. to 5:30 p.m.   Asian Americans in Entertainment

Join panelists Jeff Yang, Melvin Mar, and Kelvin Yu as they talk about the ever changing landscape of Asian Americans in film and television. Guests will discuss relevant industry topics ranging from strategies for branding and advertising for film and television to navigating new platforms for content delivery and consumption.

Speakers: Melvin Mar, Executive Producer, ABC’s Fresh Off the Boat and Kelvin Yu, Actor, Master of None.

Moderator: Jeff Yang, Writer/Author.

5:45 p.m.   3AF Excellence Awards reception (Shatto Ballroom Foyer)

6:45 p.m. to 7:30 p.m.   3AF Excellence Awards Program (Shatto Ballroom)

8 p.m. to 9:30 p.m.   ISAtv Shoot Out

In collaboration with ISAtv, all 3AF Summit attendees are invited to a very special event. Wong Fu Productions, Far East Movement, and International Secret Agents (ISAtv) present the ISA Digital Film Showcase. Acting as a culminating event for ISAtv's Asian Pacific American Heritage Month celebration + the ISA Digital Film Shootout Contest, this special film showcase will host the best in up and coming digital creators alongside a program curated by Wong Fu Productions. In efforts to discover + support the next generation of online filmmakers, a call out has been sent to people all around the nation to submit their short films for competition. The winning filmmakers will be brought out to Los Angeles for this special event where their work will be screened in front of a packed house of fans + special guests. Event will include award ceremony for best of show, special contests, and other surprises. Attendees will have the opportunity to mix + mingle with celebrities and industry professionals. Doors open at 7:30 p.m. and the event begins at 8 p.m. More info at

We will walk to the venue, CGV Cinema, 621 S. Western Avenue, Los Angeles, as a group. Please meet outside the Shatto Ballroom immediately after the awards event concludes.


June 3, 2016: Day 2 of conference

8:30 a.m.   Continental Breakfast

9:30 a.m. to 10:15 a.m.   Leadership, Supplier Diversity and the Importance of Diverse Businesses

Supplier diversity, a corporate strategy to include diverse businesses in the procurement of goods and services, has been a business imperative for years at The Walt Disney Company. Ankit Brahmkshatri will speak about two concepts: the company’s supplier diversity program along with its leadership philosophy that drives Disney’s business. The former focuses on an avenue of growth for agencies who are ready for the next level, while the latter focuses on value-based leadership, which may assist the management of these agencies to achieve their growth in an effective manner.

Speaker: Ankit Brahmkshatri, Manager, Supplier Diversity, The Walt Disney Company.

10:15 a.m. to 11 a.m.   How Brand Marketers are Collaborating with Content Creators to Tell a New Story

It is often said in our industry that "Content is king. But distribution is queen and holds the whip." Learn from our most cutting-edge brand marketers,, Verizon Wireless and East West Bank on how they are able to leverage content creators to captivate the Asian American consumer delivered right to their mobile and digital devices.

Speakers: Bobby Fan, Director of Marketing, Head of Americas,; William Suh, Cultural Marketing and Sponsorships, Verizon and Emily Wang, Senior Vice President, Director of Marketing and Community Development, East West Bank.

Moderator: Tim Wang, Founder & Principal, TDW+Co.

11 a.m. to 11:15 a.m.   Morning Break

11:15 a.m. to Noon   Age Matters—AARP’s Insights on Asian Americans 50 and Older

Among Asian Americans, those approaching retirement are among the fastest-growing age group. In findings just launched, AARP shares their latest data on Asian American Pacific Islander 50 and older communities providing fresh demographic insight. Learn what are the issues that are impacting AAPIs aged 50+ from language and income to housing and health. It is an opportunity for marketers to better understand this diverse and growing demographic and how it may help address its growing needs.

Speaker: Daphne Kwok, Vice President, Multicultural Leadership -- Asian American & Pacific Islander Audience Strategy, AARP.

Noon to 12:45 p.m.   Cricket Anyone?

With an estimated 120 million players around the world, cricket, the bat and ball game, has reportedly become the second most popular spectator sport after American football. Given the growing number of cricket fans, more and more companies are spending their marketing budgets to sponsor the sport. Our panel of speakers will discuss why the game is enticing so many consumers and sponsors alike and how is it impacting the South Asian community.

Speakers: Rahul Walia, CEO, Touchdown Media and Founder, MoneyGram Cricket Bee; Kountinya Sai, Head of Sales,; P. David Sentance, Author of the book, “Cricket in America, 1710-2000” and Sagnik Roy, Vice President, Marketing and Sales, Willow TV.

Moderator: Jay Kim, Managing Director, AAAZA.

12:45 p.m. Closing remarks by 3AF President Edward Chang

1 p.m.   Summit concludes


The views and opinions expressed by sponsors are their own and do not necessarily reflect those of the 3AF or its members.


Speaker's Bios and Photos

Suk Park
President and Co-founder, DramaFever Corp

Suk Park is co-founder and president of DramaFever Corp, responsible for the overall management of the largest video on demand site of Asian television content in the Americas,, reaching over 20 million users monthly.

DramaFever was launched in 2009 by co-founders Suk Park and Seung Bak out of a New York City apartment beginning with just a dozen subtitled Korean TV series. In just a few short years, DramaFever has grown to become the leading online destination for the best TV shows and movies from Asia, subtitled into English, Spanish and Portuguese. In 2016, DramaFever became a proud subsidiary of Warner Bros. Entertainment.

Prior to DramaFever, Suk held international business roles at Ziff Davis Media, Citadon, and Salomon Smith Barney. Suk has an MBA from Columbia Business School and a BA, cum laude, from the University of Rochester. He lives in Manhattan with his wife Boram and two children.




Mark Hugo Lopez
Director of Hispanic Research, Pew Research Center

Mark Hugo Lopez is director of Hispanic research at Pew Research Center. He studies the attitudes and opinions of Latinos, Hispanic views of identity, the political engagement of Latinos in the nation’s elections, and Latino youth. Lopez also coordinates the Center’s National Survey of Latinos, an annual nationwide survey of Hispanics. He was the research director of the Center for Information and Research on Civic Learning and Engagement (CIRCLE) as well as a research assistant professor at the School of Public Policy at the University of Maryland. Lopez received his doctorate in economics from Princeton University. He is an author of reports about the Hispanic electorate, Hispanic identity and immigration. Lopez frequently appears in national and international media in both Spanish and English.




Esther Franklin
EVP, Head of Americas Experience Strategy, Publicis Media

Esther “E.T.” Franklin has changed the way the advertising industry looks at multiculturalism. By encouraging marketers to take what she calls an “inside out” perspective, she’s helped iconic brands understand cultural identities and media consumption habits from local to global audiences.

Esther leads the creative vision for Experience Strategy Publicis Media’s Multicultural Practice. Within this function, Esther and her team develop next generation human understanding initiatives and tools, cultivate talent and integrate behavioral data into strategy development. Esther collaborates with client teams to help deliver more meaningful experiences designed to address and seize evolving challenges and opportunities.



Betty Lo
Vice President, Regional Community Alliances & Consumer Engagement, Nielsen

She works with community leaders, media, entertainment and consumer businesses to promote Nielsen’s education, philanthropic and public affairs initia­tives in the community. She also leads Nielsen's multicultural advertising initiatives across the African American, Asian American and Hispanic consumer segments and serves as the liaison to Nielsen's Asian Pacific American Advisory Council.

Betty has 20 years with global consumer packaged goods (CPG) companies, including The Coca-Cola Company and Newell Rubbermaid, leading global initiatives in communications/PR, marketing, organization­al development, change management, process improvement, and building Asian-American business opportunities to increase organizational productivity and profitability.

Betty is a thought leader for Nielsen for Asian-American consumers and is a sought after industry and community speaker on Asian-Amer­ican consumers’ shopping behaviors, attitudes and media habits. You’ll often see her presenting Nielsen insights. As a graduate of an all-women's college and a mom to a young girl, Betty is passionate about mentoring girls and women to become the next generation of leaders in their organizations, while balancing the demands of being a working mom and wife.

Betty is an active leader within the Asian- Amer­ican community and is member of the national board of directors for Asian/Pacific Islander American Chambers of Commerce & Entre­preneurship (ACE), national board of directors for the National Association of Asian American Professionals (NAAAP), Organization of Chinese Americans (OCA) – Asian American Advocates’ Business Advisory Council, and Asian Pacific Islander American Scholarship Fund (APIASF) Advisory Board.

Betty earned her bachelor’s degree from Wes­leyan College and graduated from the Executive MBA program at Emory University’s Goizueta Business School.




Cortney Charleston
Client Manager, Multicultural Growth & Strategy, Nielsen

Cortney Charleston is a Client Manager for Nielsen’s Multicultural Growth & Strategy team. His primary responsibility is to provide multicultural insight to Emerging Clients and facilitate their path along their multicultural journey through data-driven decision-making. Additionally, he assists in managing the client engagement strategy and streamlining analytic processes to best serve the growing client base.

Cortney graduated from the University of Pennsylvania in 2012, concurrently earning a B.S. in Economics from The Wharton School and B.A. in Urban Studies from the College of Arts & Sciences. At Penn, he became a strong believer in the power of interdisciplinary learning and thinking, and enjoys applying such frameworks to his daily work to sharpen business insights.



Danielle Cherry
SVP, Consumer and Media Strategy, Mediavest | Spark USA

As a Consumer and Media Strategist at Mediavest | Spark, Danielle is deeply immersed in working with brands and helping them break new ground by identifying and interpreting provocative consumer trends and translating their insights into actionable business opportunities. Danielle mines real-time human understanding, business intelligence and brand strategy to architect multicultural experiences that stimulate consumer reaction and drive growth for clients.

Danielle is consistently appointed to lead and support the organization’s business development, thought leadership and product elevation initiatives.  Her perspective as a strategist and cultural pulse advisor continues to be tapped by the marketplace, as a quoted expert, guest columnist and panelist.

She began her career as a media planner at Starcom Chicago and grew through the ranks along the way. After stints as communication planning leads at VML and Mediacom, Danielle has been member of the Publicis Media family since 2007.

Born in Brooklyn and raised in Kansas City, Danielle received her degree in mass media arts, with a concentration in public relations, from Clark Atlanta University in Atlanta, GA.

She currently lives in New York City.




Mariangee Merino
VP, Marketing Manager ׀ Multicultural Brand & Advertising – Hispanic/Chinese, JP Morgan

Mariangee Merino leads the Hispanic and Chinese brand and advertising strategies for JP Morgan. She also is in charge of the creative development, advertising and mass acquisition strategies for consumer bank. In this special and prominent role, Mariangee focuses on going deeper to build capabilities to best serve these segments and connect with diverse consumers in a culturally relevant way. She strives to understand not just the needs of the consumer but also the motivators that are unique to each segment.

Born in Venezuela, Mariangee moved to Colombus, Ohio as a child, and still resides there with her husband and 2 year old son. She and her husband are passionate about sharing their Spanish language and traditions to their very active and inquisitive boy, and love knowing that he will grow up in the U.S with many opportunities and cultures to learn from.




Diego Antista
U.S. Multicultural Agency Head, Google

Diego Antista came to the US in 2014, after nearly 7 years of service to Google in Latin America, there he helped the company to lunch agency teams in many different countries (Argentina, Mexico, Chile, Peru, etc) and implement regional business proceses that relied on the impact of the relationship between Google and the Advertising agencies in this region. Today he is US Multicultural Agency Head, one of the main point of contact for media agencies and clients and helps to activate Multicultural engagement opportunities for our key focus accounts.

Before joining Google he worked for AOL and Clarin Global helping both companies to implement their Digital strategies. Additionally he was IAB Argentina founder and president in 2004 and University of Palermo professor for more than 3 year. He has applied this combination of practical and academic experience on digital business and communication to a variety of consultancies for major corporations, start ups and political agencies. 

His professional career includes writing for internet advertising magazines and blogs, newspapers, as well as a considerable career as speaker in many events in the US and Latin American. He is active in a variety of civic and cultural organizations.




Mei-Mei Zhao
Business Strategy and Development Manager, U.S. Multicultural Team, Google

Mei-Mei Zhao is currently the Business Development Manager of the US Multicultural Team at Google. Mei-Mei is responsible for helping to develop the strategy and operations of the team. Additionally, she is helping to lead our Asian American efforts alongside the US Multicultural Account Executives. Previous to this role, Mei-Mei spent three years at Google as an Analytical Lead in the Large Customer Sales organization and volunteered as the Google Ambassador in, Program Manager for gCorp and NYC Ambassador for GooglersGive. Mei-Mei has a B.A. in Economics from Dartmouth College and worked in strategy consulting before joining Google.




Gordon McNelly
Director of Sales, Steinway & Sons

Gordon McNelly is Sales and Marketing Manager at Fields Pianos, with responsibility for marketing programs, brand management, and community and educational outreach programs. Prior to joining Fields Pianos, he worked in strategic business development and marketing at Steinway & Sons for 16 years. Notable is his four years as General Manager for Steinway & Sons - Chicago, where he directed all retail, institutional, and concert marketing and spear headed other partnering initiatives and brand association relationships in the greater Chicagoland market.

Gordon’s greatest strengths are his creativity, drive and leadership. He thrives on challenges, particularly those that expand the company’s reach and brand recognition. His current project involves strategic partnerships with luxury brands to promote Steinway’s latest introduction of a revolutionizing new product which champions engineering and innovation in an otherwise stagnant industry.

Gordon is also a frequent and highly rated speaker on industry related topics and works closely with professional artists and local music education organizations to support their efforts in recognizing the importance of music education in our society.

He lives in Orange County with his partner and their two dogs. In his free time, Gordon likes to travel, play golf, discover new restaurants and work on honing his own culinary skills.




Louise O’Brien
Regional Director of Public Relations, Langham Hospitality Group

Louise O’Brien is the Regional Public Relations Director for Langham Hospitality Group in North America, directly overseeing the public relations efforts for five hotels in the region and acting as the liaison for all press in North America on behalf of all 22 Langham Hospitality Group hotels around the world. Prior to joining the team at Langham, Louise was a Vice President at DKC, in the hospitality and lifestyle divisions, focusing on launching hotels, restaurants and bars in New York, Chicago, Miami and around the world. She spent the previous portion of her nearly 15 year career as a destination specialist, serving as an Account Director on the South African Tourism account at Hawkins International in New York; the Media Relations expert on the Las Vegas Convention & Visitors Authority account for R&R Partners in Las Vegas; and the Media Relations Manager for the French Government Tourist Office (now Atout France), servicing the entire United States. Louise started her career at KWE Associates, which was her first introduction to both public relations and the world of hospitality and tourism. A passionate traveler, she has visited nearly every continent and speaks conversational French and Spanish – or at least she tries. A graduate of Hofstra University, Louise majored in Philosophy and English and was a member of the Alpha Theta Beta sorority and served as Editor in Chief of The Chronicle, Hofstra’s weekly newspaper. Louise is a native of New York City.




Kevin M. Williams
BMW Group, Head of Multicultural Marketing, BMW of North America, LLC

From the world’s top beverage company to luxury automotive brands to global telecommunications powers, a diverse group of companies have helped shape Kevin Williams into a well- rounded, top-notch marketing executive.

Kevin's over two decades of marketing experience includes Global Brand Marketing, Multicultural Marketing, Advertising & Public Relations, Sports & Property Asset Management, Entertainment Marketing and Business Development. Kevin provides brands with the guidance they need to move sales and marketing efforts from hoping to planning, from art to science, from guessing to knowing, and from random to planned success. Some of Kevin’s career highlights include his work on the following brands and organizations; Verizon Wireless, Verizon Telecommunications, Subway Restaurants, the United States Census, Nationwide Insurance, Bermuda Department of Tourism, and Ad Council. Regarding Verizon Wireless specifically, Kevin spearheaded the development of a three year, $90 million, 11-city multimedia initiative that effectively reached, engaged, motivated and increased market share amongst multicultural consumers.

In his current role at BMW of North America, Kevin leads the company’s multicultural marketing and diversity and inclusion efforts BMW Group which includes; BMW, MINI and Motorrad. He’s responsible for the development of culturally relevant strategies and initiatives designed to engage African American, Asian, Indian and Hispanic consumers, as well as Women and LGBTQ target segments. Kevin is a member of BMW of North America’s Diversity Committee and oversees the company’s relationship with Diversity organizations.

Previously, in a successful career at The Coca-Cola Company, Kevin held a variety of strategic marketing positions, successfully partnering with the company’s bottling partners to develop brand-building retail strategies for the PowerAde, Sprite and Nestea brands, as well as developing breakthrough-marketing programs for the company’s Olympic Games, FIFA World Championships, World Cup and the National Basketball Association properties. Kevin’s involved with a number of national and community based organizations and is passionate about mentoring young men of color.




HE Countess Michelle Czernin von Chudenitz Morzin
Founder & Partner, Popular Press Media Group (PPMG)

Michelle’s background as a multi Award-Winning feature film, music video and commercial Producer provided a significant foundation for her foray into marketing independent films. Her extensive relationships in the international diplomatic community, along with her education in marketing and finance, enlarged the scope of her expertise. Michelle founded Popular Press Media Group (PPMG) as a firm that creates unique synergies between entertainment, domestic and international governments and corporate clients through distinctive marketing/messaging/branding campaigns; strategic brand relationships; perception management; endorsement campaigns; domestic and international relations; high profile, celebrity centric media events and more. Find Michelle on social media platforms @MCvCM (@MichelleCvCM on WeChat and Sino Weibo) and follow PPMG at @PPMGinfo.




David Miles Uslan
Producer, Publisher, Consultant, Uslan Entertainment and U2K Entertainment

David Uslan began his career even before graduating from college as an intern with D.C. Comics, Walter Cronkite’s production company and Wild Brain Animation Studios. After graduating from Indiana University in 2002, Mr. Uslan joined International Creative Management (ICM), one of the leading international talent agencies. In late 2003, armed with a passion for comic books, history, and creative development, Mr. Uslan went to work for his mentor and father, Michael Uslan, where he assisted in developing and producing films including Batman Begins, The Dark Knight, The Dark Knight Rises, Constantine, Catwoman, National Treasure, The Spirit, upcoming Doc Savage and many more. After twelve years, he still runs development for the family business, whose recent credits include the successful Lego Movie with the sequel, Lego Movie 2, and spin-off film, Lego Batman, in production now.

Uslan’s producing credits for film and television include the Emmy award winning animated series Sabrina: Secrets of a Teenage Witch (The Hub Network; Disney Channel), Valentine’s Day Massacre (National Geographic Channel), AMC Mob Week documentary series (AMC Network), Price My Pride (MTV Networks), American Icons: Al Capone (PBS Network), and the upcoming Thunder Agents feature film franchise. Over the last few years, David has partnered and developed projects with Robert Downey Jr., Will Smith, Sylvester Stallone, Steve Carell, and Rob Stromberg among other top Hollywood talent. Beyond the US market, Uslan is primarily focusing his time and energy on building international co-productions and regional feature film and television franchises in the Chinese, Korean, and Southeast Asian marketplaces. Partners include The Huayi Bros, Shanghai New Culture Media, Sky Saga, and Huace from China, as well as KBS, MBC and Naver from South Korea.




John Robinson
Chief Executive, Mandarin Communications Group

John Robinson (罗浩) is founder and Chief Executive of Mandarin Communications Group (MCG), which is a marketing and media firm entirely focused on Chinese audience segments in North America. Under Robinson's leadership, the company has won numerous awards for innovation in media, and as recently been hired by brands including Apple, Cartier, and Wells Fargo to support their branding and marketing campaigns towards Chinese in North America. Building off a research base and expanding database, MCG is the leading authority in this space. Robinson lived in China for 7 years, has 17 years in the China trade, and speaks/reads fluent Chinese.




Melvin Mar
Executive Producer, ABC’s Fresh Off the Boat

Melvin Mar is originally is from Los Angeles and began his career as an intern at Kopelson Entertainment where one of his main responsibilities was picking up matzo ball soup at 12:20pm every day at the old Stage Deli. Mar parlayed his intern experience into his first job at Dreamworks SKG and then at Scott Rudin Productions, where he built a solid relationship with Orange County director Jake Kasdan. They’ve worked together since on films including The TV Set, Walk Hard: The Dewey Cox Story, Bad Teacher and Sex Tape and the hit television comedy “New Girl.” In addition to serving as executive producer on “Fresh Off the Boat” and “The Grinder” starring Rob Lowe and Fred Savage, Mar served as an executive producer on “Weird Loners” and is executive producing the upcoming Twentieth Century Fox pilot “Speechless.” Currently, Mar and Kasdan have an overall deal at Twentieth Century Fox Television where they are developing comedies and dramas for cable and network television. Mar lives in Los Angeles with his family and is a lifelong Lakers fan, despite the last five seasons of heartbreak.




Kelvin Yu
Actor, Master of None

Kelvin Yu is an actor and writer currently working on the the Fox animated series Bob's Burgers. A Los Angeles native, Yu studied theater and communications at UCLA. His acting credits include Milk, Star Trek, Studio 60 On The Sunset Strip, and, most recently, Master of None.




Jeff Yang

Jeff Yang writes frequently for CNN. He is a columnist for The Wall Street Journal Online and can be heard on radio as a contributor to shows such as PRI's "The Takeaway" and WNYC's "The Brian Lehrer Show." He is the author of "I Am Jackie Chan: My Life in Action" and editor of the graphic novel anthologies "Secret Identities" and "Shattered."




Ankit Brahmkshatri
Manager, Supplier Diversity, The Walt Disney Company

Ankit Brahmkshatri is a manager of Supplier Diversity at The Walt Disney Company. Ankit is responsible for an inclusive supply chain for Disney’s Media Networks and Interactive businesses. He also oversees Marketing and Technology categories across Disney’s all lines of businesses.

Ankit has a background in finance and accounting, and joined Disney after working in the investment management and telecommunication industries in the United States and Australia.
Ankit has a passion to give back to the community he lives in. He has been involved with various community and charitable organizations from a very young age.
While he now calls Southern California home, Ankit has lived, worked, volunteered and received formal education on three continents.




Bobby Fan
Director of Marketing, Head of Americas,

As Director of Marketing for, Mr. Fan leads Western Union's online and mobile business, overseeing marketing, pricing, and products. In each of his first four years in the position, experienced double-digit growth, accelerating to 35% transaction growth in the fourth quarter of 2015. Prior to joining Western Union, Mr. Fan led a mobile payments startup and worked as a management consultant. He holds a law degree from Queen's University, Kingston, Ontario and an MBA from the University of Michigan.




William Suh
Cultural Marketing and Sponsorships, Verizon

Mr. Suh has been with Verizon Wireless since 2009. In the past 4.5 years, Mr. Suh's focus has been in Multicultural and Cultural Marketing for the West Area and Pacific Market, with an emphasis on Asian American Marketing. During his time with Verizon, he has brought Asian American Marketing to the forefront and led its growth efforts in not only on Verizon's regional level, but on a national level as well utilizing the newest technologies and emphasis on quality consumer engagement.




Emily Wang
Senior Vice President, Director of Marketing and Community Development, East West Bank

Emily Wang is Senior Vice President, Director of Marketing and Community Development at East West Bank, one of the largest independent banks headquartered in Southern California. East West Bank has been ranked in the top 15 of “America’s 100 Best Banks” by Forbes for six consecutive years (2010-2015). Wang has been a member of the senior management team and the head of marketing and community development departments at East West Bank. Wang has extensive experience in brand building and management, content and digital marketing, and strategic marketing programs. Wang also serves as President of the East West Bank Foundation. The Bank and the Foundation have been supporting and partnering with community organizations to provide affordable housing, to improve financial literacy, to assist small businesses and to promote diversity.




Tim Wang
Founder & Principal, TDW+Co

Founder & Principal of TDW+Co, an award-winning, full-service multicultural and cross-cultural ad agency with core competencies in social, digital, and experiential. Tim serves as chief strategist and creative director, providing vision and direction on overall agency goals, plans, and future growth opportunities and leads a team of more than 35 in three offices (Seattle, New York, and Los Angeles). He has led national and regional campaigns that leverage culturally relevant imagery, messaging, and interpretation into more than 12 languages.



Daphne Kwok
Vice President, Multicultural Leadership -- Asian American & Pacific Islander Audience Strategy, AARP

Daphne Kwok is the Vice President of Multicultural Leadership for the Asian American & Pacific Islander Audience Strategy at AARP. She brings with her experience as a “leader of leaders” through her community service in promoting and empowering the Asian American & Pacific Islander (AAPI) community.

Daphne Kwok was appointed in July 2010 by President Barack Obama to Chair his Advisory Commission on Asian Americans and Pacific Islanders (AAPI), advising the president on policies for the AAPI community.  In May 2014, she concluded her service as chair but continues to serve as a member of the Commission.

Prior to returning to DC, Ms. Kwok was Executive Director of Asians & Pacific Islanders with Disabilities of California giving a voice and a face to AAPIs with disabilities.  She was also the Executive Director of the Angel Island Immigration Station Foundation in San Francisco preserving and restoring the Angel Island Immigration Station, the Ellis Island of the West.

In DC, Ms. Kwok focused on increasing political participation of the AAPI community and working with AAPI elected officials as Executive Director of the Asian Pacific American Institute for Congressional Studies.

For 11 years, she was the Executive Director of the Organization of Chinese Americans (OCA), a non-profit, civil rights organization with more than 10,000 members. She coordinated programs and services for its chapters and affiliates across the country and monitored issues pertaining to the Asian American community. During her OCA tenure, Ms. Kwok was the first elected Chair of the National Council of Asian Pacific Americans, a network of national APA organizations.

A 1984 graduate of Wesleyan University in East Asian Studies and Music, Ms. Kwok is the first Asian American to serve on its Board of Trustees.  She currently chairs the Wesleyan Alumni Association.




Rahul Walia
CEO, Touchdown Media and Founder, MoneyGram Cricket Bee

Rahul Walia, a thoroughbred media professional at work and a South Asian American at heart, is a cornerstone figure in the South Asian advertising industry in America. Credited with launching several media institutions, he currently runs Touchdown Media Inc., a leading advertising agency that provides publicity solutions and develops brand stories to be relevant in the multicultural marketplace.

He is also the Principal for Touchdown Productions, a broadcast production house credited with producing high profile Television broadcasts like the Indian Prime Ministers MSG and SAP Center speeches.

Walia is the founder and executive producer for the MetLife South Asian Spelling Bee, The Kawan Kitchen Mate show and The MoneyGram Cricket Bee. Walia is the licensee for radio stations 100.7fm, 104.7fm & 92.7fm in New Jersey.




Kountinya Sai
Head of Sales,

Kountinya Sai (Kount) has been in the digital media space for over 18 years. Kount served as the business head of & his focus during his long stint was audience growth & monetization before joining Cricbuzz. Cricbuzz, is the No: 1 digital platform for Cricket with over 50 million unique visitors worldwide.  At Cricbuzz, Kount heads advertising sales for North America, Europe & GCC markets. Kount loves playing, watching & reading books about cricket. Apart from cricket, Kount is passionate about wildlife conservation & plans to travel around the world to watch cricket & wildlife when he retires.




P. David Sentance
Author, “Cricket in America, 1710-2000”

P. David Sentance has witnessed big demographic changes in cricket in his fifty year playing, administering and broadcasting the game. The rise of South Asian Cricket coincided with TV reaching rural areas, creating a highway of modernization in traditional, non-English speaking markets. Cricket’s universal appeal built on mutual respect and talent has attracted a broad and loyal demographic from millennials to retirees worldwide. During its four hundred years as an organized team sport, success in cricket has reinforced the national identities of many nations thereby enhancing stability in world politics. America rejected cricket as it re-defined itself. India and Pakistan have used cricket as a bridge to peace.  With a bright future, cricket’s inherent adaptability to all cultures and intellect, generates immediate credibility with clients. During his forty year US cricket career starting at UCLA in 1976, David Sentance has made cricket history as well as written about it. David Sentance is the author of Cricket in America 1710-2000.



Sagnik Roy
Vice President, Marketing and Sales, Willow TV.

Sagnik heads marketing and advertising sales at Willow TV, North America's premier cricket broadcasting platform. Willow is part of the Times Group of companies, which is India's largest media company with a collective reach of over 100M consumers. Willow distributes a widely distributed high definition 24/7 cricket channel exclusively dedicated to cricket and is also operates the leading digital platform for live streaming of premium international cricket matches. Willow is an exclusive broadcaster for various cricket boards and leagues including the International Cricket Council (ICC) and the Board of Cricket Control of India. (BCCI).

Sagnik's decade-long media experience includes managing sales and marketing for Sony Entertainment Asia in NY and heading marketing and affiliate sales for News Corp.'s Star Group for the North American market. He has also worked in Multicultural Advertising in Dae Advertising, supervising multicultural advertising efforts for clients like Wells Fargo. Sagnik is a member of the Institute of Chartered Accountants of India and has done his MBA in Media and Communications from Fordham University.