Conference Agenda
2013 3AF Asian Marketing Summit

May 21-23, 2013
MGM Grand Conference Center(Meeting Rooms 312 & 317)
Las Vegas, Nevada

 

5/21 Tuesday:

Arrival

 

Optional Asian Market Boot Camp, 1:30 p.m. to 5 p.m. ($150 or free for 3AF members)
Optional session on accessing Census Bureau data from 5 p.m. to 5:45 p.m.

   
5/22, Wednesday: Conference begins
 

Registration and continental breakfast at 8 a.m.

 

Wednesday conference schedule:  8 a.m. to 4:30 p.m.

 

3AF Creative Excellence Awards: 6:30 p.m. to 8 p.m.

   
5/23, Thursday: Conference schedule: 8:30 a.m. to 12:30 p.m.

 

Day 1 –WEDNESDAY, MAY 22, 2013

 

8 a.m.  Registration and continental breakfast

 

8:45 a.m.  Welcoming remarks: Edward Chang, 3AF President

 

9 a.m.  Cross-Culturalism—The Evolution of Multicultural Advertising

From what we watch on television, the music we listen to, the words we use, and the food we eat, multicultural consumers have shaped America’s lifestyle and culture significantly over the last fifteen years. Join Ken Muench, responsible for creating the new evolution for millennial and multicultural marketing at Draftfcb, as he presents a fascinating multi-media look at how multicultural consumers have impacted our way of life and how to make general market advertising more relevant and contemporary to today’s generation by making it multicultural.

Speaker: Ken Muench, Senior Vice President, Director of Strategic Planning, Draftfcb Orange County

 

10 a.m. - 10:45 a.m.  Ice Breaker/Speed Networking

 

10:50 a.m. - 11 a.m.  Break Sponsored by Verizon FiOS

 

11 a.m. - 11:45 a.m  100% Increase in Multicultural Marketing: Wal-Mart Takes a Bold Stand

Last November, at the Association of National Advertisers conference, Wal-Mart Stores, Inc. made headlines by proclaiming that 100 percent of their retail growth would come from the multicultural consumer. The retailer has made a solid commitment to bring multicultural into all of its business units and has stated that their spending against multicultural consumers would likewise grow by at least 100 percent. Learn from the lead executive of WalMart’s multicultural strategies and hear firsthand about the retailer’s passion for targeting the savvy multicultural shopper.

Speaker: Tony Rogers, Senior Vice President, Brand Marketing & Advertising, Wal-Mart Stores, Inc.
 

11:45 a.m. - 1:30 p.m.  Evolving Nielsen Local Measurement to Better Capture Asian American Viewing Habits

Although smaller in number, the Asian-American impact on U.S. culture and economy is expansive. With their high incomes and levels of education, Asian Americans are an extremely important consumer audience for technology products, services and media. Deep changes are taking place with respect to how they watch and interact with various forms of media. No doubt about it, technology has changed and enhanced the video experience. Numerous options from live TV to DVR playback to video-on-demand to online streaming have led to the transformation of Asian-American viewing habits. As television programming choices multiply and viewers have more technology at their disposal, Nielsen must evolve the current measurement systems in all local television markets to meet broadcaster, cable, advertising agency and advertiser demands. Learn more about Nielsen’s Hybrid plan to increase sample size in all markets as well as technology innovations to measure mobile platforms.

Speaker: Cheryl Pearson-McNeil, Senior Vice President, Public Affairs and Government Relations, Nielsen

 

1:30 p.m.  Verizon Wireless: Lessons from the 3AF’s 2012 Marketer of the Year

Verizon Wireless knows a thing or two about communicating. The wireless carrier has embraced the Asian consumer by engaging and connecting with them in creative ways. Hear about their successful multi-generational approach to marketing and some of the reasons why the company was honored last year as the 3AF’s Marketer of the Year.

Speaker: Kim Collins, Director, Multicultural Marketing, Verizon

 

2:30 p.m. - 3:15 p.m.  Winning in the Multicultural Market: MoneyGram’s Journey in Connecting with the Ethnic Consumer

MoneyGram, a leader in global financial services, continues to successfully increase revenues within the U.S. multicultural markets. In spite of a weak global economy and a competitive environment, MoneyGram has continued to excel. An integrated approach utilizing both a deep understanding of community dynamics and innovative marketing solutions, key partnerships, channel expansion, and an outstanding global network, allowed MoneyGram to connect with the ethnic community and win market share. MoneyGram has shown strong revenue growth in 2012. Its global agent network has surpassed 310,000 in 197 countries and territories, and it is well-positioned for sustained long-term growth. MoneyGram’s senior marketing team will reveal how they developed their multicultural marketing platform and share several success stories in their efforts to reach out to the Asian and South Asian diasporas.

Speakers: Hal Gronfein, Marketing Director, Retail and Outbound Corridor; Ivy Wisco, Senior Marketing Managing (Asia); and Zainab Ali, Marketing Manager (South Asia and Middle East) and Jay Kim, Managing Director, AAAZA, Moderator.

 

3:15 p.m. - 3:25 p.m.  Break Sponsored by Inquirer.net

 

3:30 p.m.  Just Press Play: Ignite Your Brand on the World’s Largest Stage, YouTube

Our industry has changed: more people under the age of 35 are purchasing laptops than TVs for the first time in history; over 50% of youth watch TV with a second screen like a mobile phone. How do we reach this new generation of mobile, dynamic consumers? With more than 800 million viewers in more than 50 countries, YouTube has quickly become the world's largest stage, town hall, and megaphone--and with more than 70% of Asian Americans actively on YouTube, it's also our most engaged living room. Learn how to develop compelling, viral programming, influence and partner with the platform’s tastemakers, and generate a global community of Asian and Asian-interest ambassadors for your brand.

Speaker: Khee Lee, Head of Agency Development, Google
 

4:30 p.m.  Day 1 Conference sessions conclude

 

6:30 p.m. - 8:00 p.m.  3AF Creative Excellence Awards and Reception Sponsored by MNet

Join us for food, friends and fun as the 3AF and MNet, our evening’s sponsor, honors the best and brightest work in our industry.  The 3AF will once again bestow awards for media partner, creative campaign, client/marketer, marketing researcher partner, and new marketer of the year.  Following the fast-paced awards program, you will get a chance to enjoy cocktails and delicious appetizers, mingle with old friends, meet new friends and view displays of the award entries in a casual and informal setting.
 
 

Day 2 –THURSDAY, MAY 23, 2013

 

8:30 a.m.  Breakfast

 

8:45 a.m.  Presentation by NTD Television

 

9 a.m. - 9:45 a.m.  Broadcast Yourself: Harnessing Digital Video and Influencers

Continuing the discussion on the importance of leveraging Asian American influencers on YouTube, this panel allows marketers to meet key influencers within the realm of social media. Having established themselves as the faces and names of their respective fields, which range from beauty and fitness to music and entertainment, our social media gurus share their insights and knowledge on effectively utilizing social media for effective marketing campaigns. We will delve into topics such as the ways an advertiser should use YouTube, how to promote yourself and your content, the types of ad content that is the most successful, how social media has shaped and changed these individuals' lives and how they are using social media to create and build their brand identity.

Speakers: Jonathan Chang, Manager, Junction Management; Cassey Ho, OGorgeous; Gerrard Panahon and Tim Wang, Principal, T.D. Wang Advertising Group, Moderator

 

9:45 a.m. - 10:30 a.m.  Don’t Get Lost in Terminologies… Fact is that We All Are Part of the Soup!

Cross-cultural vs. multicultural? The industry has been debating this question quite passionately in recent times, as the pressure for finding efficiencies in brand management continues to grow. Defenders of each side of the issue have presented strong arguments to make their respective points, but still little consensus has been reached. Why? Mainly because we tend to assume that cross-cultural and multicultural are mutually exclusive practices. And let’s be honest, the fact that we don’t even agree on the language we use to talk about the topic isn’t helping either – Total market? New mainstream? Old vs. New General Market?

Join David Burgos, VP of Cultural Strategy at Millward Brown and author of Marketing to the New Majority (yes, yet another name!), as he provides a fresh look at the issue from the more simple, and certainly less biased perspective of “the consumer.” Drawing on interviews with industry leaders and extensive consumer research, David will share valuable best practices and examples of how brands can leverage America’s multiculturalism to drive growth, both efficiently and effectively.

Speaker: David Burgos, Vice President, Millward Brown

 

10:30 a.m. - 10:40 a.m.  Break

 

10:40 a.m. -11:25 a.m.  Special Sneak Preview of “Linsanity: The Movie”

In February 2012, the New York Knicks, mired in a disappointing season found an undrafted free agent from Harvard--Jeremy Lin, and the rest is history. LINSANITY became a household word and basketball — and the world — were never the same.

“Linsanity: The Movie” has premiered at several film festivals, including the Sundance Film Festival, and will open in theaters in September. Join us for a special sneak preview and a candid discussion with one of the film’s producers, Christopher Chen.

Speaker: Christopher Chen, Producer

 

11:25 a.m. to 12:15 p.m.  Along the Parade Route - The Growth of the San Francisco Chinese New Year Festival

Peggy Kennedy has been marketing and developing sponsorship for the San Francisco Chinese New Year Festival and Parade for the past 24 years. Over that time, the event has grown from a smaller community festival into the largest Lunar New Year celebration outside of Asia.  What has been behind this growth? What motivates major U.S. companies to participate in this event? How do they incorporate events such as this into their larger Asian marketing strategies? Hear what Peggy learned from creating the bridge between a local Chinese event and mainstream U.S. companies.

Speaker: Peggy Kennedy, Kennedy Event Marketing

 

12:30 p.m.  Conference concludes with remarks by 3AF President Edward Chang

 

Speakers Bios and Photos

Ken Muench
Senior Vice President, Director of Strategic Planning
Draftfcb Orange county

A Creative-turned-Planner, Ken has over 17 years of experience in Hispanic Marketing and applies his creative abilities to cracking marketing challenges and spearheading brand revitalizations on major brands in categories including packaged goods, retail, telecom, alcohol, QSR and insurance.  After nearly 10 years at Casanova Pendrill working as a Creative Director with clients like General Mills and Nestle, he made the jump over to Strategic Planning, working as Director of Planning at Grupo Gallegos for clients such as Motel 6, Comcast, Energizer and Tecate among others.  Since joining Draftfcb in 2009, Ken has helped transform the way clients approach Multicultural marketing through the idea of “Crossculturalism”:  a highly effective, new way of marketing to the general market by leveraging Multicultural audiences.  He has successfully applied this principle with clients such as State Farm, Kmart, Taco Bell, Quest, Blue Cross Blue Shield of Florida, MillerCoors and Petco.  Ken also was the most awarded Strategic Planner in the Hispanic market from 2007-2009, and has won several Effies in the last few years. 

 

 

 

Tony Rogers
SVP Brand Marketing and Advertising
Walmart

Tony Rogers, Senior Vice President of Marketing, joined Walmart in 2005. Guiding a creative and award-winning team, Tony is responsible for driving the Walmart brand into both general and multicultural markets. Through traditional advertising, customer-facing PR, and digital and social media, Tony and his team are charged with communicating Walmart’s purpose to shoppers everywhere:  to save people money so they can live better.
 
Before joining Walmart, Tony served as Vice President of Marketing for the Doritos brand at Frito-Lay, a division of PepsiCo. During his 6 years at Frito-Lay, Tony drove marketing efforts as Director of Marketing for the Tostitos brand, and found a passion for Walmart while serving as Director of Marketing for the company’s customer team for the leading retailer.  Tony’s experience also includes positions in brand marketing with Pillsbury and Gateway Computer.

Before joining the ranks of Fortune 500 marketers, Tony was a CPA at the accounting firm KPMG.  He is active in the Bentonville, Arkansas community, serving as a board member for Downtown Bentonville, Inc.  Tony also stays involved at his alma mater, Tony serving on the Alumni Advisory Board for the McCombs School of Business at the University of Texas – Austin.  Tony resides in Bentonville with his wife (Tahni)  and 2 children (Meg and William).

 

 

 

Cheryl Pearson-McNeil
Senior Vice President Public Affairs and Government Relations
Nielsen  

Cheryl Pearson-McNeil is Senior Vice President of Public Affairs and Government Relations for Nielsen, a global leader in measuring what consumers watch and what consumers buy in more than 100 countries. In this role she works extensively with news media, elected officials, community leaders and Nielsen businesses to expand the company’s government, community, and corporate social responsibility programs across the United States. She oversees the company’s multicultural advertising strategy and is the visionary behind Nielsen’s award-winning African-American Consumer Report. This report led to the company’s creation of its Diversity Intelligence Insight Series  -- individual reports that highlight the trends and insights about the much coveted and rapidly growing Hispanic, African-American, Asian, and Women consumers.

Prior to Nielsen, Cheryl was an executive with the Chicago NBC affiliate, WMAQ; Press Secretary for the Chicago City Treasurer; and headed the marketing and communications departments for several multi-million dollar non-profit organizations in Chicago, including The Boys & Girls Clubs, The YWCA and the Girls Scouts.

Cheryl has won numerous national, regional and local awards and honors, including: the National Diversity Council’s 2013 Most Powerful and Influential Women in Illinois, Howard University’s School of Communications Global Visionaries Leadership Award, Purdue University’s Distinguished Alumna, profiled as a Remarkable Person in The Chicago Tribune, and featured as a powerful Mentor in Essence Magazine.

She is co-chair of the Executive’s Club of Chicago’s Civic Committee, and serves on the board of directors for the Better Government Association and the Girl Scouts of Greater Chicago and Northwest Indiana. She is an active member of the Network of Executive Women’s Executive Leaders Forum’s Steering Committee and the University of Chicago’s Harris School for Public Policy’s mentor program.

Cheryl holds a Bachelor of Arts in public relations from Purdue University and a Masters of Business Administration from the Keller Graduate School of Management.  Cheryl can be reached at cheryl.pearson-mcneil@nielsen.com or via Twitter @Powerfulpenny.
 

 

 

Kim Lewis-Collins
Director of Multicultural Marketing
Verizon Wireless

Kim Lewis-Collins the Director of Multicultural Marketing for Verizon Wireless, responsible for driving multicultural segmentation analysis and strategy, consumer communications and product marketing to drive share among Hispanic, African-American and Asian consumers. Prior to joining Verizon, Kim spent 5 years as the Director of Brand and Partner Marketing for the Avis Rent a Car Company, where she assisted in setting the strategic direction for the company, led development of advertising and promotions, and partnered with sales to increase transactions from airline, hotel and association partners. Before Avis, Kim honed consumer marketing skills in various industries progressing to levels of increased responsibility — including packaged goods marketing at Kraft Foods and a stint in telecom leading advertising development for MCI.

Since 2006, Kim has been an active member of the Marketing Advisory Board for the Boys and Girls Clubs of New Jersey, where she applies her marketing and advertising expertise to support the clubs efforts to drive awareness, volunteerism and fundraising. She has consulted on the development of public service announcements, print and outdoor advertising and celebrity inclusive events to support the clubs’ overall goals.

Kim has an MBA from the Kellogg Graduate School of Management at Northwestern University with majors in Marketing, Management and Strategy and a BFA in Advertising from Syracuse University.

 

 

 

Hal Gronfein
Director of Marketing – Americas
MoneyGram International

Hal brings 25+ years of diverse marketing to MoneyGram as the Director of Marketing responsible for all out bound messages to over 197 countries that the US marketing teams deal with. 

Hal is a firm believer in ROMI and has worked on a wide variety of dynamic brands both internationally and throughout the US and Canada market.  An early architect of the Corona beer launch in the U.S., Hal has also worked in the transportation segment, restaurant category as well as provided insight into iconic brands like Miller Beer, Dr Pepper, Greyhound, Korbel Champagne and big box retailers like Home Depot and Target. 

Hal developed the award winning SEC youth sports clinic program and has developed sponsorship programs for as wide variety sports properties that includes entities in the MLS, NCAA, WWF, MLB and the HBCU. 

Hal holds both a Bachelor’s and Master’s degree from the University of Montana.
 

 

 

Ivy Wisco
Senior Marketing Manager, Americas
MoneyGram International

Ivy Wisco joined MoneyGram in July 2007 to handle marketing for the Asia Pacific market in the Americas region. In 2009, Ms. Wisco took on an additional role within direct and new product marketing.  In 2012, she expanded her role, managing both US outbound and Canada outbound to Asia Pacific and Caribbean.  Wisco brings to MoneyGram more than ten years of experience in marketing, brand development and product development. Prior to MoneyGram, she held marketing positions in both consumer packaged goods and financial services companies such as iRemit Global Remittance and San Miguel Corporation in the Philippines.  She holds a master’s degree in Business Administration from the Ateneo de Manila Graduate School in the Philippines and a bachelor’s degree in Accounting from Assumption College. Ms. Wisco also earned certification units in Marketing at the University of California Los Angeles (UCLA).

 

 

 

Zainab Ali
Sr. Marketing Manager
MoneyGram International

Zainab Ali brings over 13 years of global marketing and communications experience with a proven track record at the agency and client side of the business. Currently she is a senior marketing manager at MoneyGram International, a leading global payment services company. She has held several management positions since joining MoneyGram International in 2004. Prior to joining MoneyGram, Zainab spent 5 years on the agency side working with and supporting leading companies with their advertising needs.

Zainab has worked extensively within the realm of the South Asian market and helped launch MoneyGram’s into this community. She is currently responsible for overseeing all marketing activity related to South Asia, Middle East, and Eastern Europe including creative execution, promotions, media buying, events and street team activities. In addition, she also launched several branding and social media campaigns in the growing multicultural markets in the U.S. many of those around the ICC Cricket sponsorship MoneyGram has undertaken. Zainab has an Undergraduate degree in Advertising from the University of Texas at Austin and a Master’s degree in Marketing Communications and Advertising from Emerson College in Boston, MA. Zainab has traveled around the globe for both business and pleasure; she currently resides in Orange County, CA with her husband and three kids.

 

 

 

 

Jay Kim
Managing Director
AAAZA

Jay brings over fourteen years of experience in interactive and online marketing, direct mail and customized events and programs. He has worked with IMG Media, Direct Partners Agency, Open Circle, and has led projects for PlayStation, Barclays Global Investors (BGI), Lexus, Fusion Events, Patriots. com, TigerWoods.com, PGA Events and Bowflex. Before transitioning into the marketing field, Jay was a biochemist focusing on HIV and Lyme disease.

 

 

 

Khee Lee
Head of Agency Development
Google

Khee Lee is a witness to the digital revolution from the front lines at Google. As Head of Agency Development at Google, Khee is responsible for overseeing relationships between some of the largest holding companies and advertising agencies in the world. Through a consumer centric lens, Khee helps agencies understand the digital impact on our lives and how to take advantage of media convergence. Despite his many commitments, promoting Asian American culture within the professional community and across the Google network remains a priority. He is the founder of the Asian American Googler Network in New York educating Google on Asian culture and facilitating community outreach. Last year, Khee was an honoree at the AAF Spirit of Asian America gala in New York.

 

 

 

Jonathan Chang
Manager
Junction Management

Jonathan Chang is one of the managers of Junction Management. Junction Management is a talent agency focused on artists with a digital media presence and and developing their image and branding working both A&R and with outside brands. Jonathan currently manages a roster of artists that include Clara C, Jason Chen amongst other artists who have a combined viewership of over 2 million subscribers and 500 million views on youtube.

 

 

 

Cassey Ho
Founder and Writer
Blogilates.com

Cassey Ho is a 26 year old self-made fitness entrepreneur and popular online personality best known for her creative exercises that make working out “like a party” as stated by FORBES Magazine who named her one of “YouTube’s Rising Women of Power”.

She’s a certified Pilates and group fitness instructor, creator of the POP Pilates DVD, and founder & writer of Blogilates.com which was recently named the Best Healthy Living Blog of 2012 by FITNESS Magazine. Cassey is a Top Online Fitness Influencer, second only to Jillian Michaels as acclaimed by Sharecare.com. She’s been honored as YouTube’s “Next Trainer” with a Top 100 How-To Channel
that’s been viewed over 44 million times - Cosmopolitan and Teen Vogue are big fans!

She is also the owner and designer of oGorgeous, her own line of yoga and gym bags, which she started in college when she couldn't find a bag that was as fashionable as it was functional. Since then her designs have been featured in SHAPE Magazine and have made a TV debut on the Wendy Williams Show!

 

 

 

Gerrard Panahon

Gerrard Panahon is a YouTube personality. His channel, gerrardpanahon, consists of his weekly cooking show, Filipino Food Fridays, which he created to get closer to his Filipino roots and learn how to cook. He was recently selected by celebrity chef Jamie Oliver as the winner of You Generation's Fantastic Food competition. You Generation is a global audition channel on YouTube that is backed by Sony and Simon Cowell.

Gerrard holds an MBA in finance from Loyola Marymount University. He’s an analyst at a private nonprofit organization in aerospace. When Gerrard isn’t crunching numbers or cooking Filipino food, he can be found covering Los Angeles red carpets as a correspondent for Myx TV.

Myxclusive with cast of "21 and Over"
YouTube page

 

 

 

Tim Wang
Principal
T.D. Wang Advertising Group

Tim D. Wang is founder and principal of T.D. Wang Advertising Group, LLC, an award-winning, full-service multicultural advertising agency based in Seattle, WA.  Since its inception in 2004, T.D. Wang’s client roster has grown to a list of over 100 companies inclusive of small start-ups to Fortune 50s covering a wide range of industries including arts, banking, cable, education, energy, fashion, financial services, food & beverage, healthcare, insurance, mortgage, real estate, sports & entertainment, technology, telecommunications, television and transportation within the public, private and non-profit sectors.  Today, T.D. Wang is the first and only full-service advertising agency of its kind located in the Pacific Northwest.

T.D. Wang’s successful campaigns have been featured in the 3AF Creative Excellence Awards, ADDYs, Advertising Age, Emmys, Ethnic Multicultural Media Academy and Multicultural Marketing News.  In addition, Mr. Wang received the 2013 International Examiner Community Voice Awards for Entrepreneur of the Year and was nominated as Young Entrepreneur of the Year by the Small Business Administration in 2008 as well as The Puget Sound Business Journal’s 40 Under 40 for the top influential business trendsetters under the age of 40.  

Prior to founding his agency, Mr. Wang served as Executive Director for the Chinatown-International District Business Improvement Area (CIDBIA) tasked with the responsibility for oversight of community and economic development, public safety, transportation and marketing / cultural tourism for Seattle's Chinatown-International District.  Mr. Wang is also a founding partner of SATin Group, LLC, a business strategy consulting firm with emphasis on high-end business and leisure travelers from China.

Mr. Wang is a current Board Member of the Asian American Advertising Federation (3AF) and on the Board of Governors for the Washington Athletic Club (WAC).  Tim continues to be an avid hoopster after having been a four-year letterwinner for the men’s basketball program at Pacific Lutheran University, Tacoma, where he graduated with a bachelor’s degree in Business Administration in June, 2000.  Mr. Wang also graduated from the University of Washington's Minority Business Executive Program (UW MBEP) in June of 2011.
 

 

 

David Burgos
VP of Cultural Strategy
Millward Brown
Co-Chair of the ARF’s People Forum

David Burgos is the head of the Cultural Strategy Group at Millward Brown, one of the world’s leading market research agencies. His team focuses on helping clients drive growth by understanding the role of values and culture in consumer attitudes and behaviors. An industry expert in market segmentation, new product development, and brand and communications research, David speaks frequently about the changing face of diverse markets at conferences and industry events.

He is Co-Chair of the Advertising Research Foundation's People Forum and a past recipient of the ARF’s Great Mind Award for his contribution to the marketing research industry and innovative thinking. A former Navy Officer, David holds an MBA from Esan University in Peru and is author of the book “Marketing to the New Majority: Strategies for a diverse world” (Palgrave Macmillan, August 2011), publication honored by WPP with the 2011 Atticus Award in the Consumer Insights category. He currently resides in the Chicago suburbs with his wife Adriana and two children, Lorenzo and Renata.

 

 

 

Christopher C. Chen
Producer

Christopher C. Chen started his career in the technology industry working at a large enterprise software company.  In various senior positions in the sales and consulting groups, he lead several worldwide implementation projects, followed by founding a successful strategic consulting practice servicing a handful of Fortune 100 companies.

Mr. Chen has been with Endgame Entertainment since its inception in 2002, producing documentary films such as "The Year of the Yao," examining the journey of Yao Ming from China to the United States during his rookie season, "...So Goes the Nation,” about the role Ohio played in the 2004 presidential election, and "Every Little Step," exploring the multiple Tony-award winning Broadway show, "A Chorus Line," which was shortlisted for the 2010 Oscar-award for Best Documentary Feature. Additionally, Mr. Chen is responsible for generating business in film, television, theater, new media and various entertainment properties.   

With a forward eye toward China and the burgeoning film market, Mr. Chen successfully negotiated a China co-production deal for “Looper” starring Bruce Willis and Joseph Gordon Levitt, which opened the 2012 Toronto International Film Festival.  Additionally, Mr. Chen is producing with Sports Illustrated a multi-part series, broadcast on HBO, called "Sport in America," featuring the greatest sports stories told from the fan's point of view, as well as a feature documentary about Jeremy Lin, the Asian-American basketball player who took the world by storm and has quickly become a global icon, premiering at the 2013 Sundance Film Festival, and releasing in theaters worldwide in September 2013.

Mr. Chen attended both University of California, Berkeley, and University of California, Davis and holds a B.S. in Management Economics, and B.A. in Political Science, also spending a significant time studying Chinese at National Taiwan University. He resides in Beverly Hills, with his wife, Panney Wei, an author, writer and radio talk show host, and have a daughter named Talia.

 

 

 

Peggy Kennedy
President and Owner
Kennedy Event Marketing

Peggy Kennedy is President and owner of Kennedy Event Marketing. Graduated from Mills College with a degree in Asian Studies, Kennedy has provided production, promotion, marketing and sponsorship development for many high profile Bay Area events including the Southwest Airlines Chinese New Year Festival and Parade, San Francisco Cherry Blossom Festival, San Francisco Cinco de Mayo Festival, San Francisco Carnaval, In Concert Against AIDS, the permanent lighting of the Bay Bridge, Mayor Art Agnos’ Inaugural Party, and the anniversaries of both the Bay Bridge and Golden Gate Bridge. In addition, she has provided hospitality services to corporate sponsors at the Summer Olympic Games in Barcelona, Atlanta and Sydney. Kennedy Event Marketing is based in San Ramon, CA.

 

 

 

   
 

 

 


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