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August 20, 2009
Los Angeles, CA
The 3AF hosted a day-long conference entitled, “Spotlight on Korean Americans: Buying Patterns, Marketing Opportunities, and Power,” at the Sheraton Hotel in Downtown Los Angeles. The conference is the first of many events the 3AF plans to present focusing on the Asian-American consumer and was also featured in Adweek.
Attendees at the conference received an in-depth look at the Korean American consumer and enjoyed dynamic presentations from various speakers and panelists as well as a media exhibition hall and lunch time entertainment. A popular session during the conference focused on the Korean American National Survey Results 2008 (KANS), which was presented by Dr. Je Hoon Lee and Angela Killoren from the University of Southern California.