3AF Panel Discussion on Social Media
February 10, 2012
More than 50 3AF members and guests gathered in San Francisco for the 3AF’s membership mixer and panel discussion on social media. Asians have the highest penetration of every social networking site than any other ethnicity. This includes Facebook, YouTube, Hulu, Twitter, Linked In, Classmates and Plaxo. During the panel, digital media experts spoke about how they have used social media to successfully disseminate marketing campaign messages through social interaction and create highly accessible and scalable programs. Examples of recent social campaigns done on behalf of World Malaria Day, Toyota and Warner Brothers were shared. Following a lively discussion and question and answer session, attendees stayed to mingle and network.
The 3AF logo greeted everyone as they entered the venue.
Ed Chang, 3AF Secretary and Vice President, APartnership, welcomed attendees and made brief remarks.
3AF Board Member Jay Kim, Managing Director of AAAZA, began the discussion by introducing the panelists.
Speakers included (left to right) Fern Decena, Social Media Consultant; Jon Yokogawa, 3AF Board Member and Vice President, Consumer Engagement, interTrend; Mia Hu, Interactive Experience Director, IW Group, Inc. and Moderator, Jay Kim, 3AF Board Member and Managing Director, AAAZA.
3AF Member Esther Chavez, Inquirer.net, directed a question to the panelists.
Attendees listened attentively to the speakers’ remarks.
Enjoying the networking time were left to right: Jim Baral, Baral Media Group; Miguel Santos, MYX and Tim Wang, 3AF Board Member and Founder, T.D. Wang.