3AF Focuses The Spotlight on Korean Americans:
The 3AF hosted a day-long conference entitled, "Spotlight on Korean Americans: Buying Patterns, Marketing Opportunities, and Power," at the Sheraton Hotel in Downtown Los Angeles. The conference is the first of many events the 3AF plans to present focusing on the Asian-American consumer and was also featured in Adweek.
Attendees at the conference received an in-depth look at the Korean American consumer and enjoyed dynamic presentations from various speakers and panelists as well as a media exhibition hall and lunch time entertainment. A popular session during the conference focused on the Korean American National Survey Results 2008 (KANS), which was presented by Dr. Je Hoon Lee and Angela Killoren from the University of Southern California.
Pausing for a break at the Asian American Advertising Federation's Korean Market Conference in Los Angeles last week are left to right: Diane Yoo, Miss USA 2008, Conference Mistress of Ceremonies; Paul Kim (PK), Founder and Executive Director of Kollaboration; Nita Song, 3AF President and President of IW Group, Inc.; Karen Park, President, Ten Communications; Jean Lim, VP and Chief Risk Officer, Hanmi Bank; Rosa Esquivel, AT&T Diverse Markets, and Roy Choi, CEO of Mediaworks, Inc.
Approximately 150 attendees participated in the 3AF's conference entitled, "Spotlight on Korean Americans: Buying Patterns, Marketing Power and Opportunities," held at the Sheraton Hotel in Downtown Los Angeles.
Enjoying the 3AF's Korean Market Conference are left to right: Alice Lee, 3AF Board Member, KSCI-TV; Sharmila Fowler, 3AF Board Member, New American Dimensions; Navin Narayanan, IW Group, Inc. and Jennie Choo, United States Census.
Representatives from Golf Champion magazine shared information about their publication at the media exhibition hall.
Diane Yoo, Mistress of Ceremonies, (right) introduces keynote speaker, Philip Chang, President and CEO of Yogurtland.
The lunchtime entertainment featured a dazzling performance by Last For One/Award winning Korean b-boys.