3AF Sponsors Asian Market Panel and Awards Dinner
At the ANA’s Multicultural Marketing and Diversity Conference
Phoenix, AZ—The Asian American Advertising Federation was a major sponsor of the Association of National Advertisers’ (ANA) Multicultural Marketing and Diversity Conference held October 4 through 6, 2009 in Phoenix, Arizona. In addition to organizing an informative panel on the Asian market, the 3AF co-sponsored the 9th annual ANA Multicultural Excellence Awards. The event honors the year’s best multicultural advertising campaigns in seven categories: African-American, Asian, Digital Media, Hispanic, Radio and Significant Results. At the dinner, the 3AF debuted two videos. The first video showcased the buying power and significant opportunities in the Asian market and dispelled myths about advertising to Asian Americans. The second video highlighted the 3AF’s ethnographic research study which will be released in early 2010.
Pausing for a photo after the ADCOLOR Awards dinner during the conference are left to right: Sharmila Fowler, 3AF board member and senior vice president, New American Dimensions; Soledad O’Brien, CNN anchor/reporter, and Genny Hom-Franzen, 3AF executive director.
Nita Song, 3AF president and president of IW Group, Inc., made opening remarks about 3AF.
At the awards dinner, APartnership, a 3AF member organization, won first place in the Asian category for their campaign for the California Department of Public Health—Tobacco Control Program. Accepting the award are left to right: Ed Chang, 3AF board member and managing director at APartnership; Sherry Chin, senior copywriter, and Steve Lam, creative director.
Enjoying the awards dinner are left to right: Saul Gitlin, 3AF board member and senior vice president, Kang & Lee; Navin Narayanan, vice president, strategic services, IW Group, Inc.; and Lynn Diep, marketing manager, Union Bank of California.
Seated at the 3AF table during the awards dinner are left to right: Kathleen Haley, Hewlett-Packard, and Jon Yokogawa, 3AF board member and vice president, Intertrend.
At the Excellence Awards reception are left to right: Sharmila Fowler, 3AF board member and senior vice president, New American Dimensions; Wanda Austin-Wingood, senior marketing manager, Wal-Mart Stores, Inc., and Betty Kao, vice president, client services, IW Group, Inc.
Seated at the 3AF table at the Excellence Awards dinner are left to right: Shelley Yamane, 3AF board member and president, Muse USA; and Candance McCullom, diverse segment manager, Wells Fargo.