2013 3AF Asian Marketing Summit A Huge Success
The 3AF’s 2013 Asian Marketing Summit & Boot Camp at the MGM Grand was a huge success with a record number of attendees. Topics included a measurement presentation by Nielsen; cross-culturalism and the future of multicultural advertising; marketing to the new majority; how to utilize social media campaigns, a special preview of “Linsanity: The Movie,” and presentations by Wal-Mart, Google, MoneyGram, and Verizon. Attendees enjoyed the networking activity. The awards event featured a special appearance by Kim of the Angry Little Asian Girls, an animated series appearing on Mnet. In keeping with tradition, the conference began with an “Asian Marketing Boot Camp,” a mini-seminar on the critical basics of Asian marketing, which also had a record number of attendees.
The 3AF would like to thank the generous sponsors who made the conference possible: Mnet; Nielsen; NTD Television; Inquirer.net; Verizon FiOS; Korea Times; Radio Korea; Times Television Network; Zee Network USA; KSCI, LA-18; KTSF-TV; Philippine News; Saavn, SinoVision; Air Supply Communications and CMPG. We’d also like to thank our industry partners: the Association of National Advertisers (ANA) and the Advertising Educational Foundation.
A capacity crowd attended this year’s summit.
Attendees listened attentively during the one and a half day summit.
Nita Song, left, 3AF Past-President, was surprised with a special award presented by 3AF President Edward Chang, right.
Ken Muench spoke on cross culturalism.
The conference was made possible thanks to many generous sponsors and our industry partners, the ANA and AEF.
Attendees had fun during the networking activity, a new addition to the conference agenda.
Claudine Unterman from Nielsen and a new friend were called up on stage to show everyone their secret handshake!
Attendees visited the table top exhibitors who included NTD Television, CMPG and Air Supply Communications, pictured here.
Money Gram executives shared their insights on winning in the multicultural market and connecting with the ethnic consumer. Pictured left to right are Hal Gronfein, Marketing Director; Retail and Outdoor Corridor; Zainab Ali, Marketing Manager, South Asia and Middle East; and Ivy Wisco, Senior Marketing Manager, Asia.
Cheryl Pearson-McNeil, Senior Vice President, Public Affairs and Government Relations, Nielsen, gave the keynote address at lunch.
Kim Collins, Director, Multicultural Marketing at Verizon, talked about why the company was honored in 2011 as the 3AF’s Marketer of the Year.
Khee Lee, Head of Agency Development at Google, provided insights on how marketers can use YouTube to build their brand.
Christopher Chen spoke about “Linsanity: The Movie” scheduled to open in Fall 2013.
The MGM’s prefunction area was the setting for the 3AF’s Creative Excellence Awards reception.
Mnet generously sponsored the awards event.
At the awards event, Kim, of the Angry Little Asian Girls, made a guest appearance, along with Rene Mytar, an actress.
Ricky Resurreccion, Director of Ad Sales for The Filipino Channel (TFC), accepted the award on behalf of TFC for media partner of the year.
Geoscape received honors as the 3AF’s Marketing Research Partner of the Year. Accepting the award was Carlos Cordoba, Senior Client Advisor.
Tony Rogers, Senior Vice President, Brand Marketing & Advertising, Wal-Mart Stores, accepted the 3AF Marketer of the Year award. Pictured with Rogers are Genny Hom-Franzen, 3AF Executive Director (left), and Sharmila Fowler, 3AF Board Member.
Attendees from DAE and TFC show off their awards.
David Burgos of Millward-Brown’s topic was “Don’t Get Lost in Terminologies....Fact is that We Are All Part of the Soup!”
Day two featured a panel with You Tube talent, (left to right) Jonathan Chang, Manager, Junction Management; Cassey Ho, Blogilates; and Gerrard Panahon.
Peggy Kennedy of Kennedy Event Marketing shared an interesting presentation on the San Francisco Lunar New Year Parade & Festival.
President Edward Chang made closing remarks and thanked everyone for attending.
At the end of the conference, a few 3AF Board Members paused for a celebratory photo. Pictured left to right are: Mike Sherman, KTSF; Vin Bhat, Saavn; Joe Min, interTrend; Edward Chang, APartnership; Genny Hom-Franzen, 3AF; Nita Song, IW Group Inc., and Ricky Resurreccion, The Filipino Channel.
(Photos by Rio Gache-Hernandez.)