2012 3AF Asian Marketing Summit Engages Attendees
The 3AF’s 2012 Asian Marketing Summit was a huge success. Held at the Venetian Resort & Casino in Las Vegas, the conference was jam-packed with sessions about the critical Asian American consumer segment. The conference included the 3AF’s Asian Boot Camp, held the day prior to the conference, for those new to Asian marketing or marketers or for those who wanted a refresher course.
Rishad Tobaccowala, Chief Strategy and Innovation Officer, Vivaki, kicked off the conference with a dynamic speech about leveraging the changes in consumer behavior, the rise of social media, the future of marketing and how to use trends to build brands and careers.
Frank Piotrowski, Senior Vice President, Measurement Science, Nielsen, spoke about how multicultural groups are a critical element for long term growth in the consumer packaged goods industry.
Ethnodynamics: Marketing to Asian Americans, a session featuring Edwin Wong, Senior Director, B2B Strategic Research & Insights at Yahoo!, included information about the buying power of Asian Americans and how acculturation affects the marketing preferences for 1st and 2nd Generation Asians.
Jessica Geremia, National Strategic Planning and Advertising, Toyota Motor Sales, shared insights on Toyota’s efforts to reach and retain Asian American consumers. Last year, Toyota was named as the 2011 3AF Marketer of the Year.
The lunch panel was sponsored by MNet and featured left to right, Sheri Bryant, producer; Ann Lu, Vice President, Marketing & Communications, MNet; and Dave Swartz, Co-founder and Chief Creative Officer, MEDL Mobile.
Asian Mommy Bloggers discussed their tremendous influence Moms have on buying decisions in many Asian American households. Pictured to right are: Grace Hwang Lynch; Kathy Choi-Lee; Thien-Kim Lam and Stefania Pomponi-Butler.
Cheryl Pearson-McNeil, Senior Vice President of Public Affairs & Government Relations, Nielsen, made closing remarks on the Mommy Bloggers panel.
Experimentation and Growth, Coca-Cola’s Success Story, was the topic presented by Diahann Young, Director, Diversity Business Development, Coca-Cola.
Mara Riemer, Corporate Director of Market Research & Brand Strategy, Las Vegas Sands Corp., talked about the importance of Asian consumers in the travel, hospitality and gaming industries.
At the awards event, Alice Lee, Vice President of Research at KSCI (LA-18), (left) presented the 2012 3AF Media Partner of the Year award to Lisa Yokota, Director of Marketing at KTSF.
Tim Wang, Principal, T.D. Wang Advertising Group and 3AF Board member, (left) presented the 2012 3AF Marketing Research Partner of the Year award to Nielsen. Accepting the award was Cheryl Pearson-McNeil, Senior Vice President of Public Affairs and Government Relations, Nielsen.
Miguel Santos, Head of MYX-TV, the award event sponsor, made brief remarks.
Genny Hom-Franzen, 3AF Executive Director, (left) presented the 2012 3AF New Marketer of the Year Award to Puget Sound Energy. Accepting the award from PSE was Megan O'Brien, Energy Efficiency Communications Manager.
Admerasia received the Gold award (first place) for Creative Campaign of the Year. Standing left to right are Genny Hom-Franzen, 3AF Executive Director, and Tommy Ng, General Manager, Admerasia.
Blush, an Asian girl band, performed at the awards event. Their performance was generously sponsored by MYX-TV.
After their performance, Blush posed for a photo with 3AF Board Members.
Dick Stone, Senior Vice President, One World Sports, kicked off day two of the conference with a discussion entitled “Linsanity: Monetizing the Asian American Sports Fan.”
Christine Chen, Interim Executive Director, Asian & Pacific Islander American Vote (left) and Gloria Chan, President & CEO, Asian Pacific American Institute for Congressional Studies, spoke about Asians, public policy and the upcoming election.
Speaking about opportunities in the Asian market in Canada were Bobby Sahni, Rogers Communications (left) and Joycelyn David, Director of Marketing, Western Union. Also on the panel but not pictured was Rod Cumming, CIBC.