3AF Hosts Successful Asian Marketing Summit 2011
This year's conference had a record number of corporate executives and media sponsors in attendance.
President Nita Song gave everyone a warm 3AF welcome.
Futurist Michael Tchong, founder of Ubercool, was the conference's opening speaker.
A panel of Asian GenYers candidly discussed how they consume media.
Ed Gold, Advertising Director, State Farm, spoke about the company's award-winning advertising strategies.
Warner Bros. Pictures Senior Vice President of Targeted Marketing Rick Ramirez spoke on how his company markets to Asian Americans.
Jed Meyer, Senior Vice President, Strategic Account Manager for Media Services, The Nielsen Company, gave the keynote luncheon address.
The results from the 2010 U.S. Census was a popular topic at the conference. Pictured left to right are Jerry Wong, Informational Services Specialist, United States Census (at podium); Sheetal Chadha, Strategic Planning Supervisor, ES Advertising; Ed Chang, Managing Director, APartnership and 3AF Board Member, and Fred Lie, Director of Brand Planning, Ten Advertising.
Laura Hernandez, Executive Director, Diversity Marketing, AT&T presented a case study.
The telecom immersion continued with panelists from Verizon who spoke about generational Asian American marketing. Pictured, left to right, are: Oscar Madrid, Director, National Multicultural Marketing (at podium); Fernando Molinar, Associate Director, Multicultural Marketing; and Tim Youn, Manager, Multicultural Marketing, Verizon Wireless.
Stereotypes vs. insights were also discussed. Pictured left to right are Sharmila Fowler, consultant and former 3AF Board Member (at the podium); Linda Akutagawa, Senior Vice President, Leadership Education for Asian Pacifics; Tuan Pu Wang, Creative Director, Admerasia; David Toyoshima, Executive Creative Director, IW Group, Inc., and Shalini Shakanar, Northwestern University.
Asian American YouTube artists performed at the awards event. Pictured, left to right are Joseph Vincent, Timothy Delaghetto, Michelle Martinez, Erika David, and Giancarlo Pacheco, President, Plan C Agency and 3AF Board Member.
Panelists who spoke about non-traditional marketing were, left to right: Carla Dodds, Senior Director, Multicultural Marketing, Wal-Mart Stores, Inc.; Emily Preciado-Fonseca, Advertising Manager, Farmers Insurance; Marlyn Garcia, Multicultural Marketing Director, Time Warner Cable; and moderator Sandra Lee, President, ES Advertising and 3AF Board Member.
Pictured left to right are the speakers on “English-speaking Asians—Do they speak American?”: Jun del Rosario, Senior Director, The Filipino Channel; Nidhi Gupta, Senior Marketing Manager, Western Union, and Navin Narayanan, Vice President, Strategic Services, IW Group, Inc.
After the final session, 3AF Board members and conference planning team members celebrated another successful conference.
(Click Here For News Release)