3AF 2014 Conference Presentation Files (June 3-5, 2014 )

Thomas Tseng, Principal and Co-Founder, New American Dimensions - The Asian American Consumer

Natalie Rouse, President, Southern Cross International - How to Enter the Asian American Market from the Client’s Perspective

Jeff Yang, Senior Vice President, Head of Multicultural Insights, The Futures Company - Have Asian Americans Finally Arrived? - (Transcript)

John Yen Wong, Founding Chairman, Asian Real Estate Association of America (AREAA) - Asian Real Estate Moguls: The Masked Affluent

Robin Brown, Senior Vice President of Consumer Insights and Cultural Markets, Environics Research Group - Marketing to Asians in Canada—A Total North American Approach

Nidhi Gupta, Western Union - Western Union Saavn Reel (video)

Rahul Walia, Founder, South Asian Spelling Bee - South Asian Spelling Bee (video)

Bing Chen, Former YouTube Global Creator Development & Management - Finding the 1: Harnessing and Winning Digital Story Marketing in 2014

Ron Mori, Manager, Multicultural Markets & Engagement, Asian American & Pacific Islander Audience, AARP - Asian Baby Boomers and AARP

The files are for 3AF members or conference attendees only. To obtain a password, please email your name, company and contact info to ghomfranzen@3af.org


 

3AF 2013 Conference Presentation Files (May 21-23, 2013)

Carlos Cordoba, Senior Client Advisor, Geoscape and Sandra Lee, President, ES Advertising - Capturing Business Growth in the Asian American Marketplace

Eveline Lai, Media Specialist, interTrend - Asian Market Boot Camp - AT&T Asian Case Study

Ken Muench, Chief Strategic Officer, Collider - Crossculturalism - Catching up to the new America

Cheryl Pearson-McNeil, Senior Vice President, Public Affairs and Government Relations, Nielsen - Evolving Nielsen Local Measurement to Better Capture Asian American Viewing Habits

NTD - Connecting Chinese People with the World

David Burgos, Vice President, Millward Brown - Marketing to the New Majority

Peggy Kennedy, Kennedy Event Marketing - Along the Parade Route

The files are for 3AF members or conference attendees only. To obtain a password, please email your name, company and contact info to ghomfranzen@3af.org


3AF Webinar: “Asian Americans: A Consumer Segment You Can't Ignore,” (October 10, 2012)

Download file.

The file is for 3AF members only. To obtain a password, please email your name, company and contact info to ghomfranzen@3af.org

 


 

Competitrack Asian Media Competitive Ad Monitoring (August 10, 2012)

Download file.

The file is for 3AF members only. To obtain a password, please email your name, company and contact info to ghomfranzen@3af.org

 


 

3AF 2012 Conference Presentation Files (May 15-17, 2012)

Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media - http://rishadt.wordpress.com/

Frank Piotrowski, SVP Measurement Science, Nielsen - Multicultural Shopper Insight
Copyrighted material. Cannot be distributed or used for any business purpose without Nielsen’s permission.

Jessica Geremia, National Strategic Planning and Advertising, Toyota Motor Sales - Driving Success Toyota's Formula in the Asian Market (Download full powerpoint with videos here.)

Edwin Wong, Senior Director of B2B Strategic Insights, Yahoo! - Mind Share Ethnicity in the Digital Age - Marketing to Asians

Diahann Young, Director, Diversity Business Development, The Coca-Cola Company - Experimentation and Growth, Building Coca Cola's Asian Capability

Mara Riemer, Corporate Director of Market Research & Brand Strategy, Las Vegas Sands Corp - The Importance of the Asian Consumer in the Travel, Hospitality and Gaming Industries

Richard Stone, Senior Vice President, One World Sports - Linsanity: Building Momentum or a One Shot Deal?

Christine Chen, Acting Executive Director, APIA Vote - Asian American Survey Presentation - NAAS

Gloria Chan, President and CEO, APAICS - The Asian American & Pacific Islander Political Tipping Point

Arthur Yuen, Associate Media Director, interTrend Communications/Rezonate Media - Asian Media Savvy

Joycelyn David, Director of Marketing, Western Union Canada, Bobby Sahni, Senior Manager & Head of Multicultural Marketing, Rogers Communications and Rod Cummings, Senior Director, CIBC - Asians in Canada - A Significant Opportunity

Marc Bland, Head of Diversity & Inclusion, Polk - Asian Consumers and the Automotive Market

The files are for 3AF members or conference attendees only. To obtain a password, please email your name, company and contact info to ghomfranzen@3af.org

 


 

3AF 2011 Conference Presentation Files (May 12-13, 2011)

David Kinard, Community Health Plan of Washington - How to Save Your Asian American Marketing Budget

Shelly Riera, AT&T Consumer Advertising - Top 10 Ways to Save Your Asian Marketing Budget

Verizon FiOS Case Study Asian 2010 2H Campaign - Deck

Jerry Wong, U.S. Census Bureau - The Asian Market

Fernando Molinar, Verizon Wireless - Multi-generational Marketing

Jed Meyer, Nielsen - Update for 3AF

The files are for 3AF members or conference attendees only. To obtain a password, please email your name, company and contact info to ghomfranzen@3af.org

 


 
 

 

3AF 2010 Conference Presentation Files (May 20-21, 2010)

Zappos Development - Extending the Customer Experience

IW Group - 2010 Census Asian Audience Integrated Communications Campaign

The files are for 3AF members or conference attendees only. To obtain a password, please email your name, company and contact info to ghomfranzen@3af.org

 


 

Asian Consumers: A Segment You Can't Ignore (July 2011)

The 3AF has produced a short video showcasing the extensive opportunities and growth in the Asian market.  To view the “teaser” version, click on the video below. The full version of the video runs approximately 3 minutes.  To view the full video, please send an email to ghomfranzen@3af.org with your name, company name, phone number and details on how you will use the video.

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