Note: Presentation files from past 3AF events are available only for attendees of that particular summit or current 3AF members only.  If you need the password to access the files, please contact Genny Hom-Franzen, Executive Director, at


3AF 2017 Conference Presentation Files (May 31 - June 2, 2017)

Karthick Ramakrishnan, Associate Dean, University of California at Riverside, School of Public Policy - Redefining Asian Success

Vanna Tran, Director of Multicultural Growth and Strategy, Nielsen - Intercultural Influence and the Asian American Opportunity

Kathy Cheng, Researcher, Moderator and Co-Founder, Selffii Intelligence, Inc. - Cultural DNA a Pathway to Unstated Asian American Consumer Preferences

Thomas Tseng, President, Sengo Insights - Leading A New Consumer Paradigm

Flora Zhao, Group Client Director, IW Group, and Benjamin Hyun, Lead Account Activator/Account Director, IW Group - Bringing Brand Love to Life for Mcdonald's Asian Customers

Pawan Dhingra, Professor and Chair, Department of Sociology / Tufts University - Asian Small Business Entrepreneurs - An Integral Part of our Society

Ascon Pavia, Media Director, AAAZA - The Asian American Media landscape


3AF 2016 Conference Presentation Files (June 1-3, 2016)

3AF 2016 Summit Attendees

Thomas Tseng, President, Sengo Insights - Asian American Demographics

Michael Vitug, Media Director, Rezonate - The Evolution of Asian Media - Using Newspapers, Radio, Television and Digital Means to Reach the Asian Consumer (Keynote file and Asian 101 One-sheet)

Sharmila Fowler, Director of Asian Marketing, McDonald’s; Iris Yim, President, Sparkle Insights - Activating Asian Market Research: Getting to Real Insights When Multiple Languages Must Be Considered

Suk Park, President and Co-founder, DramaFever - Keynote Session

Dr. Mark Hugo Lopez, Director of Hispanic Research, The Pew Research Center - Asian Immigrants and Their Huge Impact on the United States’ Population Over the Next 50 Years

Esther *ET* Franklin, EVP, Head of Americas Experience Strategy, Publicis Media and Danielle Cherry, SVP, Consumer and Media Strategy, Mediavest | Spark USA - Beyond Demographics: Understanding and Strengthening the Connection with the Indian American Consumer

Diego Antista, U.S. Multicultural Agency Head, Google and Mei-Mei Zhao, Business Strategy and Development Manager, U.S. Multicultural Team, Google - Gaining Insights from Asian American Digital Trends

Bobby Fan, Director of Marketing, Head of Americas,; William Suh, Cultural Marketing and Sponsorships, Verizon and Emily Wang, Senior Vice President, Director of Marketing and Community Development, East West Bank - How Brand Marketers are Collaborating with Content Creators to Tell a New Story

Daphne Kwok, Vice President, Multicultural Leadership -- Asian American & Pacific Islander Audience Strategy, AARP - Age Matters—AARP’s Insights on Asian Americans 50 and Older



3AF 2015 Conference Presentation Files (May 13-14, 2015)

Dr. Jake Beniflah, Executive Director, Center for Multicultural Science - Targeting the Multicultural Shopper
in the Independent Retail Grocery Channel

Vanna Tran, Senior Manager of Multicultural Growth & Strategy, Nielsen - The Multicultural Edge: Rising Super Consumers

Amna Nawaz, Managing Editor, NBC News Asian America - NBC Asian America

Marc Bland, Vice President, Diversity & Inclusion, IHS Automotive - Asian Consumers Driving Growth Across the U.S. Auto Industry

Phillip Wang, Senior Vice President, Integrated Marketing, Wells Fargo - The Total Market Journey



3AF 2014 Conference Presentation Files (June 3-5, 2014)

Thomas Tseng, Principal and Co-Founder, New American Dimensions - The Asian American Consumer

Natalie Rouse, President, Southern Cross International - How to Enter the Asian American Market from the Client’s Perspective

Jeff Yang, Senior Vice President, Head of Multicultural Insights, The Futures Company - Have Asian Americans Finally Arrived? - (Transcript)

John Yen Wong, Founding Chairman, Asian Real Estate Association of America (AREAA) - Asian Real Estate Moguls: The Masked Affluent

Robin Brown, Senior Vice President of Consumer Insights and Cultural Markets, Environics Research Group - Marketing to Asians in Canada—A Total North American Approach

Nidhi Gupta, Western Union - Western Union Saavn Reel (video)

Rahul Walia, Founder, South Asian Spelling Bee - South Asian Spelling Bee (video)

Bing Chen, Former YouTube Global Creator Development & Management - Finding the 1: Harnessing and Winning Digital Story Marketing in 2014

Ron Mori, Manager, Multicultural Markets & Engagement, Asian American & Pacific Islander Audience, AARP - Asian Baby Boomers and AARP


3AF 2013 Conference Presentation Files (May 21-23, 2013)

Carlos Cordoba, Senior Client Advisor, Geoscape and Sandra Lee, President, ES Advertising - Capturing Business Growth in the Asian American Marketplace

Eveline Lai, Media Specialist, interTrend - Asian Market Boot Camp - AT&T Asian Case Study

Ken Muench, Chief Strategic Officer, Collider - Crossculturalism - Catching up to the new America

Cheryl Pearson-McNeil, Senior Vice President, Public Affairs and Government Relations, Nielsen - Evolving Nielsen Local Measurement to Better Capture Asian American Viewing Habits

NTD - Connecting Chinese People with the World

David Burgos, Vice President, Millward Brown - Marketing to the New Majority

Peggy Kennedy, Kennedy Event Marketing - Along the Parade Route


3AF Webinar: “Asian Americans: A Consumer Segment You Can't Ignore,” (October 10, 2012)

Download file.

The file is for 3AF members only. To obtain a password, please email your name, company and contact info to



Competitrack Asian Media Competitive Ad Monitoring (August 10, 2012)

Download file.

The file is for 3AF members only. To obtain a password, please email your name, company and contact info to



3AF 2012 Conference Presentation Files (May 15-17, 2012)

Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media -

Frank Piotrowski, SVP Measurement Science, Nielsen - Multicultural Shopper Insight
Copyrighted material. Cannot be distributed or used for any business purpose without Nielsen’s permission.

Jessica Geremia, National Strategic Planning and Advertising, Toyota Motor Sales - Driving Success Toyota's Formula in the Asian Market (Download full powerpoint with videos here.)

Edwin Wong, Senior Director of B2B Strategic Insights, Yahoo! - Mind Share Ethnicity in the Digital Age - Marketing to Asians

Diahann Young, Director, Diversity Business Development, The Coca-Cola Company - Experimentation and Growth, Building Coca Cola's Asian Capability

Mara Riemer, Corporate Director of Market Research & Brand Strategy, Las Vegas Sands Corp - The Importance of the Asian Consumer in the Travel, Hospitality and Gaming Industries

Richard Stone, Senior Vice President, One World Sports - Linsanity: Building Momentum or a One Shot Deal?

Christine Chen, Acting Executive Director, APIA Vote - Asian American Survey Presentation - NAAS

Gloria Chan, President and CEO, APAICS - The Asian American & Pacific Islander Political Tipping Point

Arthur Yuen, Associate Media Director, interTrend Communications/Rezonate Media - Asian Media Savvy

Joycelyn David, Director of Marketing, Western Union Canada, Bobby Sahni, Senior Manager & Head of Multicultural Marketing, Rogers Communications and Rod Cummings, Senior Director, CIBC - Asians in Canada - A Significant Opportunity

Marc Bland, Head of Diversity & Inclusion, Polk - Asian Consumers and the Automotive Market



3AF 2011 Conference Presentation Files (May 12-13, 2011)

David Kinard, Community Health Plan of Washington - How to Save Your Asian American Marketing Budget

Shelly Riera, AT&T Consumer Advertising - Top 10 Ways to Save Your Asian Marketing Budget

Verizon FiOS Case Study Asian 2010 2H Campaign - Deck

Jerry Wong, U.S. Census Bureau - The Asian Market

Fernando Molinar, Verizon Wireless - Multi-generational Marketing

Jed Meyer, Nielsen - Update for 3AF




3AF 2010 Conference Presentation Files (May 20-21, 2010)

Zappos Development - Extending the Customer Experience

IW Group - 2010 Census Asian Audience Integrated Communications Campaign



Asian Consumers: A Segment You Can't Ignore (July 2011)

The 3AF has produced a short video showcasing the extensive opportunities and growth in the Asian market.  To view the “teaser” version, click on the video below. The full version of the video runs approximately 3 minutes.  To view the full video, please send an email to with your name, company name, phone number and details on how you will use the video.

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