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“Beyond
Rice: Inspiring Creativity in Your Asian Marketing”
Asian Market Intensive Session and Conference
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Rancho Las Palmas Resort & Spa
- Website |
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| Dates |
March 5-6, 2007 |
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| Schedule |
March 5 |
9 AM - 11 AM |
Registration |
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10 AM – 5 PM |
Golf Tournament / Beginners Workshop |
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5:30 PM - 6:30 PM |
Registration |
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6:30 PM |
Cocktails Reception |
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7:30 PM |
Awards Dinner |
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March 6 |
8:00 AM – 3:30 PM |
Conference |
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| Fees |
Conference (Awards Dinner
Included): $399 (Check)/$411 (PayPal)
Conference + Golf: $449 (Check)/$463 (PayPal)
*Special room rates at the Las Palmas if you
mention 3AF, for a limited time only
Click Here to Register Online |
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GOLF Tournament
The 3AF Golf Tournament is back! Pull your foursome together and get ready
for a great day of golf! Whether your score’s in the hundreds or
you shoot in the 70’s, come be a Master of the Greens at Rancho Las
Palmas Golf Resort Club, one of the top golf courses in California. A golf
novice? Sign up for the beginner's golf clinic instead (rental clubs available).
Grab your driver and join us!
For those interested in sponsorships, as part of the 3AF conference in March,
the golf tournament is a great place to showcase your company. For sponsorship
opportunities or information on golf, please contact Karen Wang at 917.934.1558. |
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Creative
Awards Dinner
Once again, a panel of industry experts has selected this year’s top
Asian market creative work. The Awards dinner will showcase top submissions
and honor this year’s winners. Be sure to make plans to join us at this
exciting dinner. We promise good food, good company and some inspiring work!
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| Asian
Market Intensive Session/Conference |
8:00
AM |
Registration/Continental Breakfast |
8:45 AM |
Welcome/Introductions |
9:00 AM |
“What it Takes to Embark on a Successful Marketing Journey With Your Asian Agency Partner”
Successful Asian marketing takes more than a qualified agency and a client with a budget. What defines a great agency partner, what is the role of the client, and how does it all come together to make for a great campaign with solid results?
Chris Matthews, SVP Brand and Advertising, Washington Mutual |
9:45 AM |
“15/10/5 Year Perspective”: The evolution of Asian marketing.
The market has changed, companies have changed,
the expectations have changed. What do these changes
mean and how are marketers addressing them? Come
hear this panel featuring unique perspectives from
pioneer and recent marketers.
Richard Fu, Senior Director, Asian Marketing,
Harrah's
Tzu-Chen (Suchi) Lee, SVP, Asian Segment
Manager, Wells Fargo
Moderator: Sharmila Fowler, Executive Director,
Business Development/Strategic Services, Phoenix
Cultural Access Group |
11:00 AM |
“Inspiring Creativity
in the Digital Age”
Don't miss this session addressing one of the fastest
growing topics in marketing today, featuring Rei Inamoto,
Global Creative Director of AKQA, an ideas-led agency
named Agency of the Year in the UK by Revolution magazine
and in the US by AdAge's Creativity Magazine in
2006, for its innovative work in consumer relationship
marketing and e-commerce solutions.
Rei Inamoto, Global Creative Director,
AKQA |
11:45 AM – 12:45 PM |
Luncheon |
12:00 PM |
“Asian Influence in Entertainment: Finally, the Rise of Asians in Hollywood”
For years, Asians have been been scarce in films and television, but this is no longer the case, as more and more Asians are becoming visible on and off the screen, influencing the entertainment industry. Teddy Zee, executive producer of PURSUIT OF HAPPYNESS, and the Asian Excellence Awards, which will be broadcast on E! and AZN-TV, speaks on the rise of Asians in Hollywood.
Teddy Zee, President and Founding Partner, Ironpond |
12:45 PM – 1:00 PM |
Break |
1:00 PM |
“New Media and
Integration”
A panel of experts addresses the changing media
landscape and reviews new ideas for capturing Asian “share
of mind”. Get beyond the traditional media plan and learn about the latest opportunities in media integration.
Bob Christman, Executive Director, Web Strategy & Development, AZN Television
Ben Chodor, Managing Partner, Stream 57
Wade Guang, VP Managing Director, Intertrend Communications
Marian Hom, Media Director, Pancom
Moderator: Eric Olander, Vice President, News & Production, KSCI LA-18 |
2:00 PM |
“The Next Generation/Urban
Trendsetters”
How well do you understand the 2nd generation
Asian consumer? This panel explores their world and
prepares marketers for the newest trends in Asian marketing,
to this fast growing, not-so-easy-to-reach consumer segment.
Charles Babb, Minister of Culture, Tokyopop
Daniel Park, Red Team Go
Bee Nguyen, Founder and CEO,
Grand Tactics
Jeff Yang, Sr. Director, Consumer Strategist,
Iconoculture
Moderator: Phil Yu, Creator and Editor, Angry Asian Man |
3:00 PM |
Wrap-Up |
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