Here's why the report is a good investment:

  • Asian American is the fastest growing consumer segment. It's estimated to reach 14% of the total population by 2065.
  • Two-thirds of Asian Americans are foreign born. Language and cultural backgrounds matter in their choice of media and, therefore, your campaign execution.
  • The 3AF study is the only recent research report that takes an in-depth look at sub-segment nuances, including language and cultural backgrounds.
  • The study is only a fraction of the cost of conducting similar studies on your own. It's also far more affordable than other syndicated studies, which average $3,995.  And, the cost of conducting a study on your own can be anywhere from $50K-$100K, depending on research design and execution.

Order your copy now for $1,999 for 3AF members and $2,199 for non-members. (hard copies only during the first year)!

Besides special pricing, purchasers of the inaugural study will be the first to know about and have access to future media consumption studies. To reserve your copy now, please contact Genny Hom-Franzen at ghomfranzen@3af.org.

To view sample pages of the report, please click here.