About the study
Key themes
Topics covered
Purchase information


Topics Covered

  • General media consumption
    • Usage of traditional and digital media
    • Proportion of English vs. in-language/in-culture media consumption
    • Activities on digital devices
  • Social media
    • Social media apps
    • Language used for social media
  • Video and audio streaming
  • Asian media
    • Preference for Asian media vs. mainstream English media
    • Trust and ad recall in Asian vs. mainstream English media
    • Source of Asian media
    • Genres of Asian media
  • Attitudes towards advertising approach
  • English vs. in-language Asian consumers