About the study
Key themes
Topics covered
Methodology
Purchase information
Sponsors

Topics Covered

• General media consumption
• Usage of traditional and digital media
• Proportion of English vs. in-language/in-culture media consumption
• Activities on digital devices
• Social media
• Social media apps
• Language used for social media
• Video and audio streaming
• Asian media
• Preference for Asian media vs. mainstream English media
• Trust and ad recall in Asian vs. mainstream English media
• Source of Asian media
• Genres of Asian media
• Attitudes towards advertising approach
• English vs. in-language Asian consumers