3AF 2023 ASIAN MARKETING SUMMIT
Live and in person at the Japanese American National Museum in Los Angeles
May 23‍-‍24 ‍2023
3AF summit 2023
It’s been three long years of virtual gatherings, and the 3AF is proud to present the annual 3AF 2023 Asian Marketing Summit, live and in person!
We’ve chosen a great venue in the heart of Little Toyko, Los Angeles, CA.  We will have the same great content we’re known for (largest national conference focusing on the power of the Asian American consumer) where ALL sessions will tie back to Asian marketing and advertising.  Best of all, our in-person venue will allow for some fun networking activities and full immersion of the vibrant community around us.  Meet, network. and engage with Asian marketing industry experts, influencers and marketers.   Attendees will better understand how to capture and leverage ROI in the critical Asian marketing segment.  The Summit will also include the industry's only Asian Marketing Boot Camp designed for those new to Asian marketing or for those who want a refresher course on the critical basics.
Whether you're tapping this affluent segment for growth, trying to obtain insights for accurate portrayal of the Asian consumer in your inclusive advertising campaign, understanding the Asian media landscape to optimize your media buy or trying to engage Asian employees within your company, this is THE conference that you can't miss!

Speakers

Marketing Summit

3AF Summit

Tuesday, May 23
Summit Day 1 - 2:00 PM to 5:00 PM PT
Opening night reception and Media Fair - 5:30 PM to 7:30 PM PT
Wednesday, May 24
Summit Day 2: 9:00 AM to 5:00 PM PT

Optional Asian Marketing Boot Camp

Tuesday, May 23

9:00 AM to 12:00 PM PT

3AF Boot Camp is designed for those brand new to Asian advertising and marketing or those who want a refresher course on the benefits of reaching Asian American consumers.

Venue 

Japanese American National Museum, 100 N Central Ave, Los Angeles, CA 90012



Hotel Room Block

The 3AF has negotiated a block of rooms at a special discounted rate of $209 per night excluding taxes and fees at the Doubletree by Hilton Little Tokyo/Downtown Los Angeles. The address is 120 South Los Angeles Street.  The hotel is 0.3 miles to the summit venue (approximately 7 minutes’ walk). Rooms are available on a first come, first-served basis and must be booked by April 28, 2023.  After that date, the hotel's prevailing rate will apply. 

Booking Link: 3AF The Asian American Advertising Federation

Summit Agenda

Our summit agenda is packed with sessions featuring market leaders, content creators, creatives, influencers, media and agency executives, and trendsetters. Topics include:

•Asian American Media: A Source of Community Empowerment and Advocacy
•The Content Creator Economy: Influencers, Celebrities, and Everything in Between
•The Visibility Mindset: A Fireside Chat with Author Bernice Chao
•Building "Meta Prosper": Diverse Audiences as a Business Imperative
•You Too Can Be A Winner: How to Excel in the 3AF Excellence Awards
•The Who, What, Where, When, Why and How of Minority Certification
•Asian Representation in Entertainment and Media
•From Internment to Resiliency– An Insider's Look at Little Tokyo’s Colorful History
•The Asian American Media Landscape
•Understanding Gen Z Asian Americans - Identities, Values, Social Issues, Consumption Behaviors and Media Consumption
•Engaging the Asian American Consumer Via Sports
Stay tuned for updates on the full agenda, speakers and sponsors!


Registration 

Non-Members 3AF Members
Marketing Summit
Includes: Main Summit and opening night reception on 5/23, all sessions on 5/24
Early Bird Pricing: $1600 $1400  (Until April 1st)

Optional Asian Marketing Boot Camp

Early Bird Pricing: $399 $299  (Until April 1st)
A group rate discount of 10% is available for purchases of 4 or more tickets.
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Marketing Summit
Includes: Main Summit and opening night reception on 5/23, all sessions on 5/24
Early Bird Pricing: $1400 $1200  (Until April 1st)

Optional Asian Marketing Boot Camp

 $299
A group rate discount of 10% is available for purchases of 4 or more tickets.
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* Cancellation, Refund & Substitution Policy
Our venue holds limited seating. For this reason, we request that you cancel at least 45 days prior to the summit start date. You may cancel your registration by email at bcurtis@3af.org. A refund of all fees, less a 10% administrative fee will be given for cancellations received by April 8, 2023. Cancellations received after the cancellation cutoff date or nonattendance will not be refunded. Substitution of registrations may be made at any time up to the summit start date at no additional charge. All substitutions must be approved and will be at 3AF discretion. Sharing of attendee badges/credentials is not permitted at any time.


Sponsors 

  • nielsen_logo
  • tfp_logo
  • tfc_logo

Sponsorship opportunities are available!  Contact ghomfranzen@3af.org